# Exclusive Cyber Monday Releases Champion Continues to Celebrate Its 100th Anniversary By Kalin Ned | Published 2019-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cyber-monday-release References: [hypebeast](https://hypebeast.com/2019/11/champion-amazon-cyber-monday-collection-lookbook) & [amazon](https://www.amazon.com/stores/page/7DFE1F7D-EA2D-418E-9300-B16BF46A09BC?ingress=2&visitId=75078fb7-3077-4dcd-833d-e2a7f08c22de&ref_=w_bl_sl_l_ap_ap_web_10845587011&tag=trenhunt0f-20) Many brands boast exclusive [Cyber](https://www.trendhunter.com/trends/cyber-jade) Monday releases as they try to capitalize on the many online shoppers who are looking for themselves or for a present for a loved one. One brand that fully embraced this event is [Champion](https://www.trendhunter.com/trends/champion-2) who is issuing a Cyber Monday release that will be exclusively available on [Amazon](https://www.trendhunter.com/trends/game-7-apparel). The stylish collection continues the celebration of the sportswear giant's 100th anniversary. The capsule boasts a range of comfort-focused, chromatic silhouettes that embrace a bold branding aesthetic and a pastel colorway. The garments are presented in a chic, urban-ready editorial that reveals certain accents of design — from the double-logo presentation to the eccentric oversized detailing. Bound to capture the attention of passers-by, the ready-to-wear collection effortlessly pays homeage to Champion's brand heritage. Image Credit: Champion ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exclusive Cyber Monday Releases:** Brands are turning towards exclusive Cyber Monday releases to capitalize on the increasing number of online shoppers. - **Celebrating Anniversaries:** Brands are celebrating their anniversaries through limited edition releases. - **Pastel Colorways and Bold Branding Aesthetics:** Brands are exploring pastel colorways for their limited edition collections that embrace a bold branding aesthetic. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry is utilizing limited edition drops to create hype around special collections. - **Sportswear Industry:** The sportswear industry is celebrating its heritage and legacy through limited edition drops. - **E-commerce Industry:** The e-commerce industry is playing a pivotal role in the success of the Cyber Monday shopping event by hosting exclusive releases. ## Related on Trend Hunter - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md)