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# Celebrity-Starring Contactless Shopping Ads
New CVS Measures Illustrated by Neil Patrick Harris

By Ell Smith | Published 2021-01-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cvs-measures
References: [adweek](https://www.adweek.com/brand-marketing/neil-patrick-harris-hilarious-one-man-film-crew-paypal-venmo-ad/)

Actor Neil Patrick Harris stars in a [CVS](https://www.trendhunter.com/trends/pharmacy-and-health-clinics) ad, which was launchd in a partnership between [PayPal](https://www.trendhunter.com/trends/paypal-checkout) and [Venmo](https://www.trendhunter.com/trends/paypal-2). The ad was designed to promote nee contactless shopping measures which have been put in place throughout most CVS stores. Now, shoppers can gather their items in a cart, and pay via a QR code located on their CVS app. The code, which is attached to one's PayPal or Venmo account, makes for a seamless and safe way to shop.

To illustrate the ease of these measures, the brands tapped Neil Patrick Harris, and invited him to shop after hours at a CVS location. In the ad, the star is alone in the store, recording himself as he roams the aisles.

Image Credit: PayPal, Venmo

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 5% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Contactless Shopping Promotion:** CVS promotes their new contactless shopping measures through a celebrity-starring ad campaign in partnership with PayPal and Venmo, creating an opportunity for other companies to promote their contactless options as well.
- **QR Code Payment Integration:** CVS's QR code payment integration with PayPal and Venmo creates a disruptive innovation opportunity for the technology and finance industries to partner with retailers and implement more contactless payment options.
- **Celebrity Endorsements for Safety Measures:** Celebrity endorsements in ad campaigns promoting safety measures like contactless shopping, provide an opportunity for businesses to leverage the star's influence and increase brand awareness of their COVID-19 related safety practices and products.

### Who This Affects Most

- **Retail:** The retail industry could benefit from partnering with technology and finance companies to offer shoppers more contactless payment options, like CVS's QR code integration.
- **Finance:** The finance industry could explore greater integration with retailers to offer contactless payment options, like PayPal and Venmo's partnership with CVS.
- **Marketing:** The marketing industry could benefit from utilizing celebrity endorsements in ad campaigns that promote safety measures like contactless shopping, as seen in CVS's partnership with Neil Patrick Harris.

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