# Interactive Beauty Departments CVS and Glamsquad are Offering In-Store Blowouts, Tutorials & More By Laura McQuarrie | Published 2019-10-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cvs-and-glamsquad References: [refinery29](https://www.refinery29.com/en-us/2019/10/8593847/cvs-beauty-services-blowouts-makeup-glamsquad) & [cvs](https://www.cvs.com/content/beauty-services) [CVS](https://www.trendhunter.com/trends/pharmacy-and-health-clinics) and [Glamsquad](https://www.trendhunter.com/trends/sweet-spicy-glam-bar) are coming together to enhance stores with BeautyIRL departments that will offer in-store services like blowouts, hairstyling, makeup, ear piercing and live tutorials, as well as product and tool demos. The interactive beauty departments offered in partnership with the on-demand beauty services company are coming to 45 new stores across the United States. As Amy Shecter, the CEO of Glamsquad, told Refinery29: "We and CVS knew that there was a pent-up demand for conveniently-located [express beauty services](https://www.trendhunter.com/trends/beauty-chair). When you talked to women in the stores, they didn’t have access to these services. CVS is one of those most accessible stores there is, so it was a no-brainer." Now, CVS is not only a place to purchase a pair of false eyelashes but also a destination to have them expertly applied. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 83% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Beauty Departments:** The trend of interactive beauty departments in retail stores presents an opportunity for disruptive innovation in the beauty industry. - **In-store Beauty Services:** The rise of in-store beauty services offers disruptive innovation opportunities for traditional retail stores. - **On-demand Beauty Services:** The integration of on-demand beauty services into retail locations creates opportunities for disruptive innovation in the beauty industry. ### Industries Being Reshaped - **Beauty Retail:** The introduction of interactive beauty departments in retail stores presents disruptive innovation opportunities for the beauty retail industry. - **Salon and Spa:** The expansion of in-store beauty services opens up disruptive innovation opportunities for the salon and spa industry. - **Beauty Technology:** The integration of on-demand beauty services into retail locations creates disruptive innovation opportunities for the beauty technology industry. ## Related on Trend Hunter - [In-Store Beauty Bars](https://www.trendhunter.com/trends/walmart-beauty-bars.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Mobile Beauty Supply Pop-Ups](https://www.trendhunter.com/trends/sally-beauty1.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Same-Day Beauty Deliveries](https://www.trendhunter.com/trends/sally-beauty-and-instacart.md) - [In-Store Beauty Sampling Kiosks](https://www.trendhunter.com/trends/ulta-beauty-and-sos.md) - [Collaborative Beauty Deliveries](https://www.trendhunter.com/trends/ulta-beauty-partners.md) - [Beauty Shopper Transports](https://www.trendhunter.com/trends/delivered-to-beauty.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md)