# Spy Film-Inspired Champagnes Bollinger Unveils James Bond-Themed 'Cuvée 007' By Niko Pajkovic | Published 2021-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cuvee-007 References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/09/bollinger-debuts-limited-edition-james-bond-themed-cuvee-007/) & [champagne-bollinger](https://www.champagne-bollinger.com/) Luxury French champagne brand [Bollinger](https://www.trendhunter.com/trends/champagne-bollinger) has announced the release of 'Cuvée 007,' a bottle of high-quality champagne designed to promote [MGM's](https://www.trendhunter.com/trends/q2-007-edition) upcoming James Bond film, 'No Time To Die.' Marketed as the 'Champagne of Bond,' the new Bollinger line celebrates its 40-year history as the official champagne of 007. The 'Cuvée 007' will be offered for a limited time, making it a rare pick-up for champagne and wine collectors. Its accompanying marketing push leans heavily on iconic Bond imagery, marrying the brand's special Cuvée with photos and silhouettes of the classic [Aston Martin](https://www.trendhunter.com/trends/1965-corgi-db5) DB5, a vehicle featured prominently throughout the series. Released a month ahead of 'No Time To Die,' this exclusive bottle of bubbly is sure to appeal to both fans of the series and champagne collectors alike. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Movie-themed Beverages:** There may be opportunity for other luxury brands to collaborate with movies and create branded beverages as collector items. - **Nostalgic Marketing Campaigns:** Brands can leverage nostalgia by tapping into pop culture franchises to create buzz and appeal to collectors. - **Limited Edition Product Releases:** Offering products for a limited time can create a sense of exclusivity and encourage collectors to purchase. ### Who This Affects Most - **Wine and Champagne:** Wine and Champagne brands can collaborate with movie franchises to create exclusive products that appeal to collectors. - **Luxury Goods:** Luxury brands can leverage nostalgia by collaborating with pop culture franchises and create limited edition products for collectors. - **Entertainment:** Movie, TV and game franchises can collaborate with luxury brands to create collector's items and limited edition products to accompany their releases. ## Related on Trend Hunter - [Top-Shelf Pinot Noir Wines](https://www.trendhunter.com/trends/champagne-bollinger.md) - [Iconic Spy Advent Calendars](https://www.trendhunter.com/trends/james-bond-2024-advent.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Luxe Film-Inspired Trinkets](https://www.trendhunter.com/trends/faberg-x-007-octopussy-egg-objet.md) - [Actor-Backed Rosé Champagnes](https://www.trendhunter.com/trends/fleur-de-miraval-ros-champagne.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md)