# Earthy Green Lingerie Lines Cuup's Moss Line is Body Positive and Comfortable By Ell Smith | Published 2020-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cuups-moss-line References: [hypebae](https://hypebae.com/2020/9/cuup-lingerie-moss-green-bras-underwear-sheer-mesh-body-inclusive-price-where-to-buy) & [shopcuup](https://shopcuup.com/collections/all#filter=moss) Cuup's [Moss](https://www.trendhunter.com/trends/moss-collection) line is a follow-up to the recently launched 'Citrine' line, offering consumers the same [comfort and support](https://www.trendhunter.com/trends/underwire-bra-collection) in a colorway that's equal parts elegant and stylish. Cuup is a brand that prioritizes [body positivity and inclusivity](https://www.trendhunter.com/trends/parade-that-lace) and has made a name for itself as a brand that celebrates all. As a result, their offerings are comfortable while being suited to look good on any body. Available in sizes that range from XS to XL, and bra sizes that extend to H cups, this line is sure to offer something for everyone. As the name of this collection suggests, Moss is a gorgeous deep green colorway with earthy tones that are perfect for the fall season. Image Credit: Cuup ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 57% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Body-positive Lingerie:** Opportunity for disruptive innovation in creating lingerie lines that prioritize body positivity and inclusivity. - **Comfortable Intimate Apparel:** Opportunity for disruptive innovation in designing lingerie that offers both comfort and style. - **Inclusive Sizing:** Opportunity for disruptive innovation in providing lingerie options in a wide range of sizes, from XS to XL and bra sizes that extend to H cups. ### Sectors Adopting This - **Fashion and Apparel:** Opportunity for disruptive innovation in the fashion and apparel industry to create body-positive, comfortable, and inclusive lingerie lines. - **Intimate Apparel:** Opportunity for disruptive innovation within the intimate apparel industry to develop lingerie that celebrates all body types and offers comfort and style. - **Retail and E-commerce:** Opportunity for disruptive innovation in the retail and e-commerce industry to offer a wide range of inclusive lingerie options to consumers. ## Related on Trend Hunter - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)