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# Pastel Yellow Intimate Colorways
CUUP's Citrine Line is Size Inclusive and Body Positive

By Ell Smith | Published 2020-09-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cuups-citrine
References: [hypebae](https://hypebae.com/2020/8/cuup-citrine-bra-plunge-balconette-underwear-lingerie-lookbook-pastel-yellow-release-price) & [shopcuup](https://shopcuup.com/collections/all)

Staying comfortable without sacrificing one's aesthetic just got easier thanks to CUUP's Citrine line, which offers a comfy-chic aesthetic that's amplified by the [summery colorway](https://www.trendhunter.com/trends/lorette-springsummer-collection).

The line features [bras and underwear](https://www.trendhunter.com/trends/underwire-bra-collection) that arrive in a subtle yellow tone described as lemonade-like. The line features two bras, Balconette and the Plunge, which offer cup sizes that range from A to H. In addition to the bra, this collection also includes panties and other silhouettes including underwear with fuller coverage and high-waisted briefs that arrive in sizing between extra small and extra large. CUUP quickly rose to be a consumer favorite for their [inclusive sizing](https://www.trendhunter.com/trends/parade-that-lace), body positive messaging, and incredibly comfortable undergarments.

The Citrine colorway is available at CUUP's online store.

Image Credit: Citrine

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 27% | Activity: 3% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Size Inclusive Intimate Wear:** The trend towards size-inclusivity in intimate wear offers opportunities for disruptive innovation in the design and production of bras and underwear.
- **Comfort-focused Aesthetics:** The trend towards comfortable-chic aesthetic showcases potential for disruptive innovation in the design and marketing of intimate wear focusing on comfort and style.
- **Pastel Colorways in Intimate Wear:** The trend towards pastel colorways in intimate wear presents disruptive innovation opportunities for designers and manufacturers to expand their offerings and cater to diverse consumer preferences.

### Sectors Adopting This

- **Intimate Wear:** The intimate wear industry has room for disruptive innovation to offer size-inclusive and comfortable yet stylish undergarments.
- **Fashion:** Fashion industries can benefit from disruptive innovation by prioritizing comfort-focused designs with a wide range of sizes and inclusive messaging.
- **E-commerce:** E-commerce industries can benefit from disruptive innovation by expanding their offerings to include a wider range of sizes and styles in intimate wear, catering to diverse consumer preferences.

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