# High-ABV Holiday Cocktails Cutwater Announced a Whiskey Sour and Spiced Apple Mule By Laura McQuarrie | Published 2024-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cutwater References: [webwire](https://www.webwire.com/ViewPressRel.asp?aId=328273) & [cutwaterspirits](https://www.cutwaterspirits.com/)  [Cutwater](https://www.trendhunter.com/trends/canned-white-russian), the spirits-based canned cocktail brand known for its high-ABV products, announced the return of its holiday [Espresso Martini](https://www.trendhunter.com/trends/loverboy) and Peppermint White [Russian](https://www.trendhunter.com/trends/blue-raspberry-russian-vodka), and announced two all-new cocktails: the Whiskey Sour and the Spiced Apple Mule. While the 8% ABV Whiskey Sour is made with Cutwater’s award-winning whiskey and lemon liqueur, the 7% ABV Spiced Apple Mule makes the most of Cutwater’s award-winning vodka, ginger beer and spiced apple flavor. Adults eager to try Cutwater's Spiced Apple Mule will only find it in the limited-edition Fireside Variety Pack, alongside the returning White Russian and Espresso Martini. In 2023, Cutwater's Espresso Martini became a top innovation by dollar sales, and the Peppermint White Russian was the number one 4-pack in rate of sale during the holidays. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 80% | Activity: 92% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Spirits Innovations:** Cold-weather flavors and high-ABV spirits converge in holiday-themed cocktails, capturing consumers' festive spirits. - **Premium Canned Cocktails:** Brands are elevating canned beverages with award-winning quality and artisanal flavors, meeting the demand for luxury convenience. - **Limited-edition Variety Packs:** Exclusive, seasonal assortments tap into consumer desire for unique gustatory experiences and drive seasonal purchasing. ### Who This Affects Most - **Alcoholic Beverages:** The ready-to-drink cocktail segment continues to innovate with premium ingredients and high alcohol content, meeting evolving consumer preferences. - **Specialty Foods Retail:** Retailers benefit from stocking limited-edition products that offer unique and seasonal flavors, encouraging repeat visits and trial purchases. - **Gifting Industry:** Holiday-themed beverage assortments present unique gifting opportunities, catering to consumers looking for distinctive and enjoyable presents. ## Related on Trend Hunter - [High-ABV Vodka Cocktails](https://www.trendhunter.com/trends/canned-white-russian.md) - [Bar-Quality Cocktail Mixers](https://www.trendhunter.com/trends/cutwater-spirits-1.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Seasonal Bottled Cocktails](https://www.trendhunter.com/trends/boardroom-spirits.md) - [Decadent Canned Cocktails](https://www.trendhunter.com/trends/strawberry-white-russian.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Canned Holiday Espresso Martinis](https://www.trendhunter.com/trends/loverboy.md) - [High-ABV RTD Cocktails](https://www.trendhunter.com/trends/dogfish.md) - [Seasonal RTD Flavors](https://www.trendhunter.com/trends/cutwaters-newest-cocktail.md)