# Festive Cocktail Concierges The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining By Laura McQuarrie | Published 2023-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cutwater-holiday-concierge References: [hercampus](https://www.hercampus.com/life/cutwater-holiday-concierge-party-prep/) & [instagram](https://www.instagram.com/p/CzGqHlgR52z/?hl=en)  Hosting gatherings during the holidays can be stressful and in recognition of this, Cutwater is introducing the [Cutwater Holiday Concierge](https://www.trendhunter.com/trends/real-spirits-inside) service. This call center and dedicated digital response team is designed to share useful tips and tricks for entertaining during the [holiday season](https://www.trendhunter.com/trends/holiday-tablescape-kits). Recently, the [spirits-based canned cocktail brand](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas) commissioned a survey that found that "over half of spirits drinkers (57%) think it's hard to satisfy everyone's cocktail preferences when hosting and, moreover, that hosts find it hard to make a quality cocktail at home (53%.)" The Cutwater Holiday Concierge, or 1-833-DRINK-CW, helps to solve common pain points, and provides adults with the chance to win great prizes, including a home bar makeover worth $10,000. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 42% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Holiday Entertaining:** The Cutwater Holiday Concierge service provides personalized tips and tricks for entertaining during the holiday season. - **Streamlined Cocktail Hosting:** Cutwater's dedicated call center and digital response team offer assistance in making quality cocktails at home. - **Canned Cocktail Convenience:** The survey conducted by Cutwater reveals a demand for ready-made cocktails to simplify hosting gatherings during the holidays. ### Sectors Adopting This - **Beverage:** The cocktail industry can capitalize on personalized cocktail services to enhance customer experience. - **Hospitality:** Hotels and event venues can benefit from offering streamlined cocktail hosting services as part of their event packages. - **Home Decor:** The home decor industry can tap into the trend by promoting home bar makeovers for hosting holiday gatherings. ## Related on Trend Hunter - [Holiday Concierge Services](https://www.trendhunter.com/trends/glenlivet-holiday-concierge.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [High-ABV Holiday Cocktails](https://www.trendhunter.com/trends/cutwater.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Festive Ready-To-Drink Canned Cocktails](https://www.trendhunter.com/trends/12-days-of-holiday.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md) - [Bar-Quality Cocktail Mixers](https://www.trendhunter.com/trends/cutwater-spirits-1.md) - [Refreshing Iconic Soda Cocktails](https://www.trendhunter.com/trends/holiday-hosting.md)