# Cutting Edge Billboards Giant Razor Blade Slices Pigeons to Demonstrate Sharpness By Katie Cordrey | Published 2010-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cutting-edge-billboards References: [mastercom.over-blog](http://mastercom.over-blog.com/article-the-sharp-razor-billboard-that-slices-pigeons-42237799.html) & [hatalska](http://www.hatalska.com/2009/10/29/niezwykle-ostra-zyletka-czyli-z-kategorii-hardcore/) To demonstrate the quality slicing properties of their hobby razor blades, advertiser Martor Solingen of Germany installed a [razor blade-shaped billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) with sliced pigeons strewn on the ground below. The pigeons were fake, but since pigeons have a reputation for perching atop [outdoor displays](https://www.trendhunter.com/trends/mini-media), their use cut to the heart of the assertion that Martor Soligen razor blades are [sharp](https://www.trendhunter.com/trends/any-hair-anywhere). In case the pigeons weren’t convincing enough, the company placed sliced fake rocks below the sign in a second messaging effort. Agency: Venividi, Forst an der Weinstrasse, Germany ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Advertising:** Companies can use creative and attention-grabbing outdoor billboards to promote their products and make a statement in the advertising world. - **Marketing Stunts:** Using clever and unusual marketing methods can help companies generate buzz around their products and services. - **Product Demonstration:** Creative product demonstrations can effectively highlight the quality and unique features of a company's products. ### Where This Applies - **Advertising:** Advertising agencies can create innovative and engaging campaigns for their clients using unique outdoor advertising methods. - **Consumer Goods:** Manufacturers of consumer goods can benefit from using creative product demonstrations to highlight the quality of their products. - **Marketing:** Marketing firms can assist companies in developing creative marketing stunts to generate buzz and increase brand awareness. ## Related on Trend Hunter - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Chainsaw-Sliced Sandwiches](https://www.trendhunter.com/trends/chainsaw-sliced-sandwiches.md)