# Cut-Out Branded Sneakers Nike's Latest Air Max 1s Boast a Cut-Out Swoosh Side Branding Detail By Amy Duong | Published 2019-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cutout-swoosh References: [hypebeast](https://hypebeast.com/2019/5/nike-air-max-1-premium-cut-out-swoosh-pure-platinum-white-blue-release) & [nike](https://www.nike.com/t/air-max-1-premium-mens-shoe-67XXLr/875844-011) [Nike](https://www.trendhunter.com/trends/air-max-koko) explores many different ways of incorporating its iconic Swoosh accent and its newest iteration of the [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneakers are accented with a cut-out Swoosh on the side. The Premium model arrives in a clean colorway that blends together the signature 'Pure Platinum,' which is a crisp white finish accented with bright pops of 'Racer Blue.' The carved Swoosh is accompanied by additional cut-out details to add a stronger sense of dimension. The toe cap and the side panels are also cut out to give some outlined details. These areas showcase underlaying paneling details in a coarse-like textile, which gives additional textures to the [monochromatic colorway](https://www.trendhunter.com/trends/thunderstorm-colorway). The new Air Max 1 sneakers are now available for purchase online at Nike. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Cut-out Swoosh Detail:** The incorporation of cut-out details in sneakers, such as the Swoosh accent, provides a unique design element for brand customization. - **Coarse-like Textile:** Utilizing coarse-like textiles in shoe design adds texture and visual interest to monochromatic colorways, presenting an opportunity for innovative material choices. - **Premium Colorway:** Creating premium colorways with clean finishes and pops of bold accents allows for the differentiation of products in the sneaker market. ### Who This Affects Most - **Footwear:** The footwear industry can leverage the trend of incorporating cut-out details, like the cut-out Swoosh accent, to create distinctive and customizable shoe designs. - **Fashion:** In the fashion industry, the use of coarse-like textiles in shoe design offers an opportunity to experiment with innovative fabric techniques and elevate overall product aesthetics. - **Retail:** Retailers can take advantage of the trend of premium colorways, such as the 'Pure Platinum' with 'Racer Blue' accents, to attract customers seeking stylish and unique sneakers. ## Related on Trend Hunter - [Denim Cut-Out Sneakers](https://www.trendhunter.com/trends/air-max-koko.md) - [Retro Perforated Leather Sneakers](https://www.trendhunter.com/trends/cortez-sneaker-model.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Stealthy Blacked Out Sneakers](https://www.trendhunter.com/trends/air-max-verse.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md)