# Immersive Hotel Art Exhibits Toronto's Gladstone Hotel Hosts CUTMR2019 By Ell Smith | Published 2019-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cutmr2019 References: [gladstonehotel](https://www.gladstonehotel.com/spaces/come-room-2019/) Artists and designers are transforming Toronto's historic [Gladstone Hotel](https://www.trendhunter.com/trends/gladstone-house) into an [immersive multi-level exhibition](https://www.trendhunter.com/trends/enlightenment-by-eonarium) at the city's annual CUTMR2019 (Come Up To My Room) event. Over 50 of the city's artists came together to create [large and small site-specific installations](https://www.trendhunter.com/trends/reframe-installation) that will remain in place between January 17th - January 20th. The public is invited to explore this year's theme of 'BAM! KAPOW! ZAAAAP!' The theme encouraged the artists to re-interpret the idea of "optimistic superheroes" in an effort to combat the harsh political climate most young urban dwellers are struggling to navigate. Both lighthearted and full of lights and colors, the Gladstone's annual Come up to my room seamlessly integrated art and design into Toronto's landscape and community. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Immersive Hotel Art Exhibits:** Hotels are transforming their spaces into art exhibitions to engage guests and provide unique experiences. - **Site-specific Installations:** More artists are creating site-specific installations that are meant to be experienced in a particular location, increasing the value and uniqueness of the experience. - **Theme-based Art Events:** Art events that revolve around a specific theme create a more cohesive and impactful experience for attendees and allow artists to explore new ideas and concepts. ### Where This Applies - **Hospitality:** Hotels can leverage site-specific art installations to create unique experiences and attract guests to their properties. - **Art and Design:** Artists and designers can create site-specific installations that challenge traditional notions of art and encourage people to engage with the environment around them. - **Event Planning:** Event planners can create more impactful and engaging events by selecting a specific theme and incorporating site-specific art installations that tie into that theme. ## Related on Trend Hunter - [Immersive Hotel Art Experiences](https://www.trendhunter.com/trends/nobu-hotel-los-cabos.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Nostalgic Light Installations](https://www.trendhunter.com/trends/litebrite-worlds-of-wonder.md) - [Dynamic Art Exhibitions](https://www.trendhunter.com/trends/art-in-motion-exhibition.md) - [Winter Light Art Experiences](https://www.trendhunter.com/trends/nordic-lights.md) - [Abstract Toronto Home Shows](https://www.trendhunter.com/trends/elte-fine-art.md) - [Elevated Holiday Dining Experiences](https://www.trendhunter.com/trends/gladstone-house.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md)