# Saucy Summer Sunnies The Cutler and Gross Summer 2011 Campaign is Fiery Hot By Chalaine Mantha | Published 2011-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cutler-and-gross-summer-2011 References: [ohlalamag](http://www.ohlalamag.com/en/2011/02/the-mermaid-the-officer-cutler-and-gross-summer-2011.html) & [cutlerandgross](http://www.cutlerandgross.com/#/?page=lookbook) The Cutler And Gross Summer 2011 campaign is called The Mermaid and The Officer. The glasses collection was inspired by sensual mermaids and the 1950s Navel Officer style. The Cutler And Gross Summer 2011 campaign was photographed by David Byun. The mermaid model has bright red hair and looks like she stepped out of a Disney movie. The campaign screams summer with brightly lit photos and is a sunny treat for your eyes! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Sensual Eyewear:** Explore innovative designs and materials that merge fashion with functionality, creating sunglasses that enhance not only style but also the sensory experience. - **Nostalgic Fashion:** Tap into the timeless appeal of vintage aesthetics and retro fashion, infusing modern elements to create sunglasses that evoke nostalgia while embodying contemporary style. - **Thematic Campaigns:** Embrace storytelling and thematic approaches in advertising campaigns, using visual narratives and characters to create immersive brand experiences and captivate consumers. ### Sectors Adopting This - **Eyewear:** Leverage technological advancements and innovative materials to create cutting-edge eyewear designs that offer improved functionality, comfort, and style. - **Fashion:** Incorporate retro and vintage elements into fashion collections, merging past and present styles to cater to consumers' longing for nostalgic fashion experiences. - **Marketing and Advertising:** Adopt thematic campaigns and visual storytelling techniques to create engaging brand narratives that resonate with consumers and elevate advertising experiences. ## Related on Trend Hunter - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md)