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# 60s Shades
Cutler and Gross Eyewear

By Juan Carlos Bonilla | Published 2008-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cutler-and-gross-eye-wear-the-energy-of-60s
References: [thecoolhunter.net](http://www.thecoolhunter.net/) & [cutlerandgross](http://www.cutlerandgross.com/vk_zero_seven.htm)

[Over-sized eyewear](https://www.trendhunter.com/trends/inaugural-eyewear-collection) has been the inspiration for many upcoming Spring/Summer 2008 season collections.

Cutler and Gross are presenting a collection inspired by the adolescent angst of the 1960's. Their [stylish and glamorous collection](https://www.trendhunter.com/trends/signature-eyewear-collection) was created to evoke a seductive mood, inspired by the [iconic film](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles) "The Graduate."

Over the last 30 years, Graham Cutler and Tony Gross have spear-headed the revolution that turned eye wear from medical necessity into key fashion accessory.

**Implications** - The fashion industry is referencing 60s fashion styles as a source of inspiration and new products. Corporations in other industries may similarly visit back catalogs for product inspiration as well as ideas for new cutting-edge innovations.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 87% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **60s-inspired Fashion:** The popularity of 60s-inspired fashion trends has created an opportunity for fashion designers to create modern interpretations of retro styles.
- **Retro Product Design:** The resurgence of retro styles in fashion and accessories opens up an opportunity for other industries to revisit classic designs for inspiration.
- **Fashion as Mood-setter:** Inspiration from fashion collections like Cutler and Gross' 60s-inspired line showcase the power of fashion to influence mood and create an aura around a product or brand.

### Who This Affects Most

- **Eyewear:** Cutler and Gross' success in creating fashion-forward eyewear demonstrates the potential for innovation and disruption in the eyewear industry.
- **Fashion:** The trend toward 60s-inspired fashion showcases the power of nostalgia in fashion and the opportunity to create new products that evoke classic styles.
- **Product Design:** Corporations in industries outside of fashion have the opportunity to revisit retro product designs for inspiration and modern innovation.

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