# Fragranced Cuticle Oils The Cutie Oils Nail Care Collection Boasts Nourishing Natural Ingredients By Jana Pijak | Published 2021-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cutie-oils References: [cutieoilsco.square.site](https://cutieoilsco.square.site/) & [instagram](https://www.instagram.com/cutieoils.co/?hl=en) The Cutie Oils product range is available in two signature scents and is formulated to heal damaged nails while also featuring packaging that is [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk)-friendly and geared toward aesthetic-obsessed consumers. "Cutie Oils were born out of a necessity for nourishment, and for something different" and is inspired by a real situation its founder, a seasoned nail tech, experienced with past clients. In addition to wanting to help heal a client's nails with cuticle oil, the nail tech also saw a market need for more aesthetically pleasing and exciting cuticle oil offerings. The Cutie Oils range features Mia -- featuring [coconut, meadowfoam, macadamia, jojoba](https://www.trendhunter.com/trends/coconut-coast), neroli and fragrance oils to help moisturize dry and damaged cuticles. The scent boasts a mix of passionfruit and tangerine, with pink peony and jasmine notes. The brand's second oil is Olivine, featuring a unique [Sweet vanilla and warm amber fragrance](https://www.trendhunter.com/trends/vanilla-daze1) with notes of sandalwood and blackberry. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Aesthetically-driven Luxury Nail Care:** Brands can leverage social media to showcase visually appealing packaging and signature scents to drive sales and brand awareness. - **Natural Ingredient Infused Nail Products:** As consumers become increasingly health-conscious, there is an opportunity for brands to capitalize on the demand for products containing natural, nourishing ingredients. - **Multi-purpose Nail Care Solutions:** As consumers become increasingly busy, there is a growing demand for all-in-one nail care products that provide practical benefits while still being aesthetically pleasing. ### Sectors Adopting This - **Beauty and Personal Care:** Brands in the beauty and personal care industry can capitalize on the growing demand for premium and natural nail care products. - **Luxury Goods:** Luxury goods brands can expand their offerings by incorporating luxury nail care products featuring natural ingredients and aesthetically pleasing packaging into their product lines. - **Social Media Marketing:** Brands can leverage social media platforms to showcase visually appealing packaging and signature scents to drive sales and brand awareness in the beauty and personal care industry. ## Related on Trend Hunter - [Nourishing Nail Oils](https://www.trendhunter.com/trends/nourishing-nail.md) - [Vegan Cuticle Oil Beads](https://www.trendhunter.com/trends/cuticle-oil-beads.md) - [Gold-Flecked Cuticle Serums](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Children's Beauty Products](https://www.trendhunter.com/trends/olive-june1.md) - [Dermatologist-Approved Botanical Nail Products](https://www.trendhunter.com/trends/nail-and-skin-health.md) - [Fruit-Infused Bodycare](https://www.trendhunter.com/trends/ciroa.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Lifestyle-Inspired Press-On Nails](https://www.trendhunter.com/trends/nail-collections.md)