# Face-Branded Infusions Cutea Packaging Assigns Adorable Characters to Each Herbal Blend By Amelia Roblin | Published 2013-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cutea-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/cutea-student-project.html) Cutea packaging certainly appeals to the consumer on a more personal level, considering that each of the three varieties has been dressed up with enchanting physical features that have them resembling sweet young girls. Perhaps Chen-Ming Chan, Chloe Hue and Shi-Jia Yeo of Malaysia did up these [adorable cartoons](https://www.trendhunter.com/trends/paddington-in-peru) with inspiration from their own appearances. Jasmine, rose and chamomile are the trio of scrumptious choices of the infusions, and each of the flowers associated with these [aromatic mixtures](https://www.trendhunter.com/trends/lipton-teas-infusions) is fixed into the hair of the illustrated girls on the [small cubic boxes](https://www.trendhunter.com/trends/skinny-tea). The pretty accessories compliment the lovely grins on the pink lips of the characters. Cutie Cutea packaging opens up at the mouth so that one can remove a teabag at a time. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personalized Packaging:** Businesses can implement packaging that appeals to consumers on a more personal level by incorporating unique visual elements. - **Character Branding:** Brands can use cute, relatable characters to personify and market their products in a fun and approachable way. - **Aromatherapy Products:** There is a trend towards unique herbal blends and teas that are marketed for their mood-boosting and stress-relieving properties. ### Industries Being Reshaped - **Food and Beverage:** Businesses in the food and beverage industry can create unique packaging and branding concepts to differentiate their products in a crowded market. - **Cosmetics and Beauty:** Companies in the cosmetics and beauty industry can incorporate fun and relatable character designs and quirky packaging to attract customers and stand out from competitors. - **Wellness and Health:** There is a growing demand for products that promote wellness and health, such as herbal teas and aromatherapy blends, that can be marketed using unique packaging and branding strategies. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md)