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# Suntan Heart Sandals
Abi Smithson's Cute Summer Sandal Design Makes Tan Lines Attractive

By Laura McQuarrie | Published 2014-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cute-summer-sandal
References: [indiegogo](https://www.indiegogo.com/projects/love-sandal-made-by-abi-inc) & [lovesandal](http://www.lovesandal.com/)

It's easy to find a [cute summer sandal](https://www.trendhunter.com/trends/sandal-designs), but they often come with straps that leave unwanted tan lines that are difficult to get rid of. With this specifically in mind, the [Love Sandal](https://www.trendhunter.com/trends/sunkissed-x-love-hearts) was created, featuring heart-shaped designs that leave behind playful markings once the shoes have been removed.

The Love Sandal is currently crowdfunding on [Indiegogo](https://www.indiegogo.com/projects/love-sandal-made-by-abi-inc), aiming to raise a total of $15,000, and what's most remarkable about the idea is that it was conceived by a 10-year-old. Abi Smithson is a girl with a grand vision and the know-how to make her ideas become reality. Abi says: "Since the realization that sandal tan lines can be fairly unsightly after a day in the sun, I solved the problem with custom-designed footwear with heart."

10% of the net profits from Love Sandal sales will go towards the Sick Kids Foundation, in order to give back to kids in need.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 86% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Custom Summer Footwear:** The Love Sandal introduces the trend of personalized summer footwear with its custom-designed heart-shaped designs for attractive tan lines.
- **Playful Tan Lines:** The Love Sandal taps into the trend of embracing playful tan lines and turning them into fashionable markings with its heart-shaped designs.
- **Crowdfunding for Novice Designers:** The Love Sandal's crowdfunding campaign on Indiegogo highlights the trend of novice designers leveraging crowdfunding platforms to bring their innovative ideas to life.

### Sectors Adopting This

- **Footwear Manufacturing:** The Love Sandal presents disruptive innovation opportunities in the footwear manufacturing industry by introducing custom designs for a more personalized and fashionable summer sandal experience.
- **Fashion and Apparel:** The Love Sandal taps into the disruptive innovation potential in the fashion and apparel industry by reimagining tan lines as playful markings and offering a unique summer sandal design.
- **Crowdfunding Platforms:** The Love Sandal's Indiegogo campaign highlights the disruptive innovation potential in crowdfunding platforms to support young designers and bring their creative ideas to market.

## Related on Trend Hunter

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