# Feminine Confectionary Branding This Cute Macaron Packaging Boasts A Simplistic Design By Rebecca Byers | Published 2015-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cute-macaron-packaging References: [thedieline](http://www.thedieline.com/blog/2015/3/29/9y78gk7ksg2vefz15mwnx0yedn46j9) & [behance.net](https://www.behance.net/gallery/24865609/SUCRE-Macarons) This cute macaron packaging features a simplistic design created by Lithuanian graphic designer Edvardas Kavarskas for SUCRÉ Macarons. The bright and clean packaging is white with a single accent color denoting the flavor and boasts an easy-to-use slide-off design. The branding is feminine and sweet and has as much personality as SUCRÉ Macarons' range of flavors, which includes [champagne and brown sugar](https://www.trendhunter.com/trends/simon-porte-jacquemus), cool mint, [dizzy lavender and sweet lilac](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand). This cute macaron packaging was designed with gifting in mind and certainly succeeds, given the treats appear gift wrapped rather than packaged. The result is a box that resembles a tiered women's dress, adding to the refined, feminine theme. Each box also includes a letter from SUCRÉ described as "small feminine secrets." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Simplistic Design:** Simplistic packaging designs can create a standout visual identity for brands in the confectionary industry. - **Feminine Branding:** Feminine branding can help confectionary companies target a specific demographic and create a strong emotional connection with consumers. - **Gift-inspired Packaging:** Gift-inspired packaging can enhance the perceived value of confectionary products and make them ideal for gifting occasions. ### Sectors Adopting This - **Graphic Design:** The graphic design industry can offer innovative solutions to create visually appealing and memorable packaging designs for confectionary brands. - **Confectionary:** The confectionary industry has an opportunity to differentiate itself by incorporating feminine branding and unique packaging designs into their product offerings. - **Gift and Accessories:** The gift and accessories industry can explore partnerships with confectionary brands to develop creative packaging designs that appeal to gifting occasions. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Pastry-Inspired Peptide Lip Treatments](https://www.trendhunter.com/trends/sweet-macaron.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md)