# Adorable Statement Houses This Structure by Office S&M is the Epitome of a Cute Building By Kalin Ned | Published 2018-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cute-building References: [dezeen](https://www.dezeen.com/2018/03/28/salmen-road-pink-green-house-architecture-office-sm-london-uk/) & [officesandm](http://officesandm.com/SALMEN-HOUSE) Office [S&M](https://www.trendhunter.com/trends/office-sm) created a [colorful and cute building design](https://www.trendhunter.com/trends/rendezvous-apartment) that gives a neighborhood in East London a playful twist. The chromatic building boasts a [pastel pink exterior](https://www.trendhunter.com/trends/regensburg-quarter) that is successfully combined with green terrazzo detailing. While the structure itself is homologous with the houses in the vicinity, the adorable coloring makes the cute building a definite statement. The architectural studio was commissioned by property developer Isla Kennedy of 'My Property and Home' to create a lively and youth-friendly abode. Surely the quirky choice of coloring is intended to appeal to a more vibrant and playful demographic. In addition, architectural studio Office S&M shares that the decision to use Millennial pink was to "challenge preconceptions of London's typically dire rental market." Photo Credits: [French + Tye](http://frenchandtye.com/) ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 13% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Youth-friendly Architecture:** Developers and architects can capitalize on the growing demand for playful and vibrant designs that appeal to younger generations. - **Colorful Exteriors:** Incorporating bold and unique colors in building exteriors can make a statement and attract attention, especially in urban areas. - **Challenging Conventional Design:** Breaking away from traditional building designs and colors can help properties stand out and appeal to a wider range of tenants or buyers. ### Who This Affects Most - **Real Estate:** Real estate developers can leverage unique designs and colors to differentiate their properties and appeal to a wider audience. - **Architecture:** Architects can experiment with playful designs and bold colors to create buildings that challenge traditional design and bring new value to the market. - **Urban Development:** Urban planners and developers can use colorful building designs to revitalize neighborhoods and draw attention to neglected areas. ## Related on Trend Hunter - [Bubblegum Pink House Extensions](https://www.trendhunter.com/trends/beacon-house.md) - [Bright Colorful Workshop Offices](https://www.trendhunter.com/trends/office-sm.md) - [Vibrant London Home Extensions](https://www.trendhunter.com/trends/park-house.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Bright Colorful Converted Apartments](https://www.trendhunter.com/trends/so-sebastio-123.md) - [Hillside Pink Tile Homes](https://www.trendhunter.com/trends/seosaeng-house.md)