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# Tricky Advertising
Cut Out Cop Car Ad Slows Down Traffic

By kyosuke0603 | Published 2007-03-31 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/cut-out-cop-car-ad-slows-down-traffic
References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/Cop-Car-Cutout-Ad-Stops-Traffic/)

A [public service advertisement](https://www.trendhunter.com/trends/project-yellow-lights-love-story) in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective [road safety](https://www.trendhunter.com/trends/public-safety-initiative) precaution for drivers who see it. From a far, it seems a real cop car making someone slow down which enables them to read the billboard.

**Implications** - Any innovation that helps save lives without being intrusive or requiring a huge amount of resources to implement is going to be widely accepted by society, and it's always inspiring to see a simple concept being put to good use. Initiatives like this are a great example of how ingenuity can lead to ideas that pay dividends well beyond their cost.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Road Safety Precautions:** Opportunities for innovative solutions to enhance road safety without being intrusive or resource-intensive.
- **Effective Public Service Advertising:** Innovative approaches to captivate audiences and deliver important messages through unconventional advertising techniques.
- **Simple Concepts with Impact:** The potential for impactful ideas that are cost-effective and can bring about significant positive change in society.

### Who This Affects Most

- **Advertising:** Opportunities to disrupt traditional advertising methods by incorporating creative and attention-grabbing techniques like the cut out cop car in this article.
- **Safety:** Innovations in road safety technologies, strategies, and campaigns that effectively promote safe driving and reduce accidents.
- **Public Services:** Potential for innovative approaches to deliver important messages and engage the public in a memorable and impactful way.

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- [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)
- [Urban Robot Traffic Safety](https://www.trendhunter.com/trends/polis.md)
- [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md)
