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# Responsible Zero-Proof Spirits
Andrew Solis Launches a Portfolio of ‘Cut Above Zero Proof Spirits'

By Kanesa D | Published 2022-09-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cut-above
References: [bevnet](https://www.bevnet.com/news/2022/cut-above-launches-new-portfolio-of-zero-proof-spirits) & [drinkcutabove](https://drinkcutabove.com/)

![Responsible Zero-Proof Spirits](https://cdn.trendhunterstatic.com/thumbs/489/cut-above.jpeg)

Houston-based artist Andrew Solis has launched ‘Cut Above Zero Proof Spirits,’ a comprehensive portfolio of spirits that includes [a Gin](https://www.trendhunter.com/trends/haymans-london-0), an Agave Blanco, a Mezcal, and a Whiskey. ‘Cut Above’ allows drinkers to consume alcohol without sacrificing a fun and exciting experience. These spirits mimic the taste, nose, mouthfeel, and finish of traditional spirits without the consequences of becoming severely intoxicated.

“As a father of young children focused on a healthier lifestyle, I just wanted to drink less as I get a bit older and wasn’t very impressed with what was already in the market,” noted founder Andrew Solis. “I set out to create a [zero-proof spirit](https://www.trendhunter.com/trends/citadelle-00) that is so unmistakably similar that both consumers and bartenders can continue to [create cocktails they love](https://www.trendhunter.com/trends/zeroproof-cocktail-kit) without truly sacrificing any part of the drinking experience.”

Each spirit comes neatly packaged using low-impact materials, recyclable glass, and reusable bottles. Interested consumers can visit Cut Above’s website for more information.

Image Credit: Cut Above

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 34% | Activity: 70% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Zero Proof Trend:** There is a growing demand for zero proof spirits that provide an experience similar to traditional spirits without the alcohol content.
- **Health-conscious Trend:** Consumers are looking for healthier alternatives to alcohol, which presents an opportunity for zero proof spirits.
- **Sustainability Trend:** The use of low-impact materials and reusable packaging for zero proof spirits aligns with the sustainability trend and presents an opportunity for companies in this space.

### Where This Applies

- **Alcohol Industry:** The rise of zero proof spirits presents a major disruption for the alcohol industry and an opportunity for companies to offer healthier alcohol alternatives.
- **Hospitality Industry:** Bartenders and hospitality professionals can incorporate zero proof spirits into their menus, providing customers with a similar drinking experience without the effects of alcohol.
- **Sustainability Industry:** Companies focused on sustainability and environmentally friendly packaging can expand into the zero proof spirit market, offering eco-friendly options for consumers.

## Related on Trend Hunter

- [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md)
- [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md)
- [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md)
- [Modern Zero-Proof Spirit Marketplaces](https://www.trendhunter.com/trends/zeroproof-retailer.md)
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- [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md)
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- [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md)
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