# Custom Coffee-Dyed Sneakers UBIQ's Custom-Made Footwear Boasts the OFF-WHITE Presto Silhouette By Kalin Ned | Published 2018-08-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custommade-footwear-design References: [highsnobiety](https://www.highsnobiety.com/p/ubiq-off-white-nike-air-presto-white-coffee-giveaway/) & [instagram](https://www.instagram.com/ubiqlife/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) UBIQ -- a premium shoes and apparel boutique in Pennsylvania, is partnering up with Rival Bros. Coffee for a raffle of a pair of custom-made footwear. The shoes take on the silhouette of the wildly sought out OFF-WHITE x [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) Air Prestos and the uniqueness of UBIQ's design is bound to tempt sneakerheads. The upper of the custom-made footwear is dosed in cold brew coffee, giving off a strong aesthetic that will surely appeal to the coffee connoisseur. The UBIQ x Rival Bros. Coffee raffle gives individuals the opportunity to win a $50 USD gift card to the small-batch coffee roasters, as well as the custom-made footwear. The contest is running on [Instagram](https://www.trendhunter.com/trends/the-baller) with the hashtag #readymadeoffwhite, which is a shout out to OFF-WHITE's initative that "urged [users] to customize their Prestos." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Personalized Footwear:** The success of custom-made OFF-WHITE Presto silhouette shoes dyed in coffee by UBIQ using Rival Bros. Coffee may lead to more opportunities for mass market production of personalized footwear. - **Marketing Through Collaborations:** The UBIQ and Rival Bros. Coffee collaboration on the custom-made shoes shows the disruptive innovation potential for marketing products through cross-branding and limited time offers. - **Limited Edition Consumer Goods:** The popularity of unique custom-made footwear like UBIQ's coffee-dyed OFF-WHITE Presto silhouette shoes proves the potential for more limited edition products to create excitement for consumers and drive business growth. ### Who This Affects Most - **Fashion:** The fashion industry has a disruptive innovation opportunity to embrace personalized shoes that cater to consumers' specific tastes using new technology and materials. - **Coffee:** The success of the UBIQ and Rival Bros. Coffee collaboration indicates a potential for coffee industry disruptors to explore new marketing opportunities using co-branded promotions. - **E-commerce:** The impact of UBIQ's collaboration with Rival Bros. Coffee to make custom-made footwear available through a raffle on Instagram demonstrates the potential for e-commerce platforms to leverage social media for targeted consumer promotions. ## Related on Trend Hunter - [Latte-Inspired Sneaker Models](https://www.trendhunter.com/trends/mokka.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Coffee-Themed Tonal High-Top Sneakers](https://www.trendhunter.com/trends/latte-colorway.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Gradient Tonal Limited Sneakers](https://www.trendhunter.com/trends/lorenzog-2.md) - [Cafe Collaborative Sneakers](https://www.trendhunter.com/trends/fuelcell-super-comp-elite-v4.md)