# Custom-Made Envelope Stunts Jason Markow is Giving the Gift of Nothing in a Design-Forward Manner By Kalin Ned | Published 2019-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custommade-envelope References: [kickstarter](https://www.kickstarter.com/projects/muchmore/nothing-in-a-one-of-a-kind-package) & [fastcompany](https://www.fastcompany.com/90352426/this-hot-new-kickstarter-project-promises-you-nothing-literally-nothing?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) Jason Markow's custom-made envelope [Kickstarter](https://www.trendhunter.com/trends/modular-typography-stamp-set) has seen a surge in popularity, but the campaign is raising funds for "virtually nothing." The project brings consumers a piece of "[boutique stationery](https://www.trendhunter.com/trends/better-letter-card-co)" for $15 USD. Deemed as "the perfect gift for the person who has everything," the campaign has raised almost $10,000 USD. Essentially, what consumers get when they back the Kickstarter is a one-of-a-kind custom-made envelope that is produced on letterpress. There is a total of 11 prototypes, each designed by Jason Markow "who is better known for illustrating and creating wall art for many celebrities." Each custom-made envelope is numbered and made on heavy craft paper, boasting embossed envelopes, a holographic sticker, and a [wax seal](https://www.trendhunter.com/trends/signet-print-kit). The campaign has been identified as a form of "modern-day Dadaism" that can also be perceived as a budding commercial project which will surely put Jason Markow on the map. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Custom-made Envelopes:** The trend of creating custom-made envelopes with unique designs and features. - **Boutique Stationery:** The trend of offering high-end and personalized stationery products to consumers. - **Modern-day Dadaism:** The trend of embracing unconventional and avant-garde artistic expressions in commercial projects. ### Sectors Adopting This - **Printing and Paper Products:** The printing and paper products industry can explore the market demand for custom-made envelopes and develop innovative printing techniques to meet consumer preferences. - **Artisanal Stationery:** The artisanal stationery industry can capitalize on the demand for boutique stationery by offering unique designs, high-quality materials, and personalized options. - **Creative Marketing and Branding:** The creative marketing and branding industry can leverage the concept of modern-day Dadaism to create disruptive and memorable campaigns for businesses and individuals. ## Related on Trend Hunter - [Startup-Encouraging Campaigns](https://www.trendhunter.com/trends/something-from-nothing.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Customizable Ring Print Kits](https://www.trendhunter.com/trends/signet-print-kit.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md)