# Persian Patterned Fashion The Customizing Culture Collection is Maryam Avalin's First By Meghan Young | Published 2010-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/customizing-culture-collection References: [coolhunting](http://www.coolhunting.com/style/customizing-cul.php) & [beckmans.se](http://www.beckmans.se/english/) Before stumbling upon the Customizing Culture collection, I had just been talking about how stunning [Persian rugs](https://www.trendhunter.com/trends/nanimarquina) were--so beautiful, in fact, that I was wishing I could drape them across my body as the latest fashion fad. Yet now I won't have to, and I'm more than a little grateful to designer Maryam Avalin for that. Inspired by her [Persian heritage](https://www.trendhunter.com/trends/katherine-tashs-spring-2026), the Customizing Culture collection is Maryam Avalin's very first [fashion endeavor](https://www.trendhunter.com/trends/paka-1). Debuted at the Beckmans School of Design's final year showcase, the rich, elegant designs were surely a hit. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 86% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Persian-inspired Fashion:** Opportunity for designers to integrate unique combinations of print, color, and texture in fashion garments. - **Cultural Heritage Collection:** Opportunity to create collections inspired by one's cultural heritage or collaboratively with other cultures. - **Rug-inspired Clothing:** Opportunity to create unique textile designs inspired by cultural textiles like rugs to elevate fashion. ### Where This Applies - **Fashion Design:** Fashion designers can integrate cultural heritage and unique textile patterns into their collections to cater to consumers who appreciate cultural exploration in fashion. - **Interior Design:** Creating home decor inspired by Persian textile motifs helps consumers integrate traditional patterns in their homes. - **Textile Industry:** Opportunity for textile designers to create new designs using cultural textile inspirations like those found in Persian rugs and textiles. ## Related on Trend Hunter - [Iranian Fabric Designs](https://www.trendhunter.com/trends/iranian-fabric-design.md) - [Hand-Tufted Rug Collections](https://www.trendhunter.com/trends/floordrobe.md) - [Iranian-Inspired Furniture Collections](https://www.trendhunter.com/trends/saba-yazdjerdi.md) - [Pop Culture-Themed Rugs](https://www.trendhunter.com/trends/my-world.md) - [Region-Inspired Collections](https://www.trendhunter.com/trends/abaya-capsule.md) - [Traditional Emirati Design Collections](https://www.trendhunter.com/trends/tirhal-collection.md) - [Vibrantly Abstract Rug Collections](https://www.trendhunter.com/trends/abstraction-collection.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md)