# Customizable Masculine Timepieces The BOW & STERN Customized Watches are Guaranteed for Life By Michael Hemsworth | Published 2016-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/customized-watch References: [thegadgetflow](http://thegadgetflow.com/portfolio/create-watch-guaranteed-life/) & [kickstarter](https://www.kickstarter.com/projects/bowandstern/create-your-watch-guaranteed-for-life?utm_source=kickbooster&utm_medium=referral&utm_content=link&utm_campaign=mv6nsvnw) Buying a timepiece usually leaves you with only the choices available from the brand at your disposal, so BOW & STERN customized watches look to change this. Instead of simply offering a few models for consumers to purchase, BOW & STERN offers everyone the ability to take advantage of customization features to create a timepiece that's truly all their own. 30 different combinations can be made to create a timepiece that's chic, minimal and designed just the way you like it. BOW & STERN customized watches are available now at 50% off the purported retail cost on the brand's [Kickstarter](https://www.trendhunter.com/trends/vostra-vector) page. The timepieces come backed by a lifetime guarantee, which means they'll keep going as long as you do. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Watches:** The trend of offering customizable features in watches allows consumers to create a timepiece that reflects their personal style. - **Direct-to-consumer Brands:** The rise of direct-to-consumer brands like BOW & STERN disrupts traditional distribution channels by providing unique and customizable products at affordable prices. - **Lifetime Guarantees:** The trend of offering lifetime guarantees on products, like BOW & STERN watches, creates customer loyalty and trust in the brand. ### Sectors Adopting This - **Watch Industry:** The watch industry can leverage the trend of customizable watches to attract customers seeking personalized timepieces. - **E-commerce:** The e-commerce industry can benefit from the rise of direct-to-consumer brands like BOW & STERN, as customers increasingly seek unique and customizable products online. - **Accessories Industry:** The accessories industry, particularly the market for personalized watches, can tap into the trend of offering customizable timepieces to cater to individual preferences and style. ## Related on Trend Hunter - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Modular Chronograph Watches](https://www.trendhunter.com/trends/bamford-mayfair-20.md) - [Collaboration eCommerce Timepieces](https://www.trendhunter.com/trends/zodiac-x-ebay-super-sea-wolf.md) - [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md) - [Minimalist Bauhaus-Inspired Timepieces](https://www.trendhunter.com/trends/botta-watches.md) - [War Boat-Inspired Timepieces](https://www.trendhunter.com/trends/dunkirk-watch.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md)