# Vibrant Bespoke Customized Furniture The New Versatile Collection from TOG is Affordable and Fun By Farida Helmy | Published 2014-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/customized-furniture References: [dezeen](http://www.dezeen.com/2014/04/08/tog-customisable-furniture-no-more-trends-philippe-starck-milan-2014/) & [togallcreatorstogether](http://www.togallcreatorstogether.com) Gone are the days when designers dedicated what was trendy and what was not; with the birth of TOG's new line of customized furniture, it really does prove that the customer is the one running the show now. The latest collection of customized furniture from new design brand TOG was revealed at Milan Design Week 2014. What makes this stunning connection unique is the fact that you can personalize any piece using an app! One of the designers who collaborated on the collection is French designer Philippe [Starck](https://www.trendhunter.com/trends/bonjour-unplugged). Starck believes that helping consumers create [personal bespoke pieces](https://www.trendhunter.com/trends/bang-olufsen-atelier) at an affordable price will definitely revolutionize the furniture industry. "The only way to see life is no more trends," says Starck. "The only trend that is acceptable is freedom, freedom to be different, freedom to choose what you want." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Customized Furniture:** TOG's new collection of personalized furniture provides an opportunity for designers and furniture manufacturers to embrace customization. - **Digital Customization:** The app used by TOG for customization sets the stage for the innovation of digital customization in the furniture industry. - **Affordable Bespoke:** Creating personalized furniture at an affordable price presents a market opportunity for furniture brands to reach consumers who previously believed bespoke furniture was out of reach. ### Sectors Adopting This - **Furniture Design:** The customization trend in furniture design could lead to significant innovation and new product developments in the furniture industry. - **Interior Design:** Customized bespoke furniture opens up new possibilities for interior designers to create unique spaces with personalized touches. - **E-commerce:** The app-based customization process could disrupt the traditional retail model for furniture, creating new opportunities for e-commerce in the industry. ## Related on Trend Hunter - [Modular Storage Systems](https://www.trendhunter.com/trends/original-modern-shelving.md) - [Customizable Student Furniture](https://www.trendhunter.com/trends/make-it-your-own-furniture.md) - [Angular Transforming Furniture Pieces](https://www.trendhunter.com/trends/optimus-furniture.md) - [Modern Customizable Table Designs](https://www.trendhunter.com/trends/customizable-table-design.md) - [Tailor-Made Furniture Ranges](https://www.trendhunter.com/trends/aesthetics-and-functionality.md) - [Modern Inaugural Furniture Collections](https://www.trendhunter.com/trends/typ-furniture.md) - [Elevated Masterful Furniture Designs](https://www.trendhunter.com/trends/og-studio-1.md) - [Sculptural Avant-Garde Furniture](https://www.trendhunter.com/trends/interior-furniture.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md)