# Donut Personalization Stations The Krispy Kreme Customized Donut Machine is in Birmingham By Kalin Ned | Published 2018-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/customized-donut References: [designtaxi](http://designtaxi.com/news/400241/Krispy-Kreme-Launches-DIY-Kiosk-That-Lets-You-Build-Your-Own-Donuts/) & [facebook](https://www.facebook.com/bullringbirmingham/photos/a.102856493052.93931.84049133052/10155476097233053/?type=3&theater) Placing emphasis on the consumer's right to create a customized donut based on taste and texture preference, [Krispy Kreme](https://www.trendhunter.com/trends/christmas-creations-kit) launched a treat DIY station at the Bullring Shopping Center in Birmingham. Individuals have full control of the delicious end product — from choosing the donut base and selecting numerous toppings to making decisions about whether they want the sugary goodness to be filled with jam, chocolate or creme. The customized donut machine is definitely a clever way of engaging the consumer base. Not only does Krispy Kreme allow its dedicated customers to indulge in the act of building their own personal donut, it also collects insight into the recurring flavor preferences and gathers data on unconventional creations that just might work. One consumer "has suggested designing a crispy bacon donut drenched in maple syrup," as [DesignTAXI](https://www.trendhunter.com/trends/artiste-series) describes. Photo Credits: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Customized Food Experiences:** The Krispy Kreme customized donut machine showcases the trend of consumers seeking personalized food experiences. - **Data-driven Customization:** Krispy Kreme's donut DIY station allows for data collection on consumer flavor preferences, enabling data-driven customization opportunities. - **Unconventional Flavor Exploration:** The consumer suggestion of a crispy bacon donut drenched in maple syrup highlights the trend of exploring unconventional flavors in food. ### Industries Being Reshaped - **Food and Beverage:** The customized donut machine provides opportunities for innovation and customization within the food and beverage industry. - **Hospitality and Entertainment:** Incorporating personalized donut experiences can enhance the customer experience within the hospitality and entertainment industry. - **Market Research and Data Analysis:** The data collection aspect of the donut DIY station presents market research and data analysis opportunities for relevant industries. ## Related on Trend Hunter - [DIY Holiday Donut Kits](https://www.trendhunter.com/trends/christmas-creations-kit.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Expansion Artisan-Style Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-menu.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Tasty Coronation-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-coronation-doughnuts.md) - [Biscoff-Flavored Donut Collections](https://www.trendhunter.com/trends/biscoff-donuts.md) - [Candy Bar-Themed Donuts](https://www.trendhunter.com/trends/cadbury-crunchie-doughnuts.md) - [Robot-Enlisted Donut Production](https://www.trendhunter.com/trends/krispy-kreme-3.md)