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# Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll

By Laura McQuarrie | Published 2017-07-18 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/customized-doll
References: [toyworldmag](http://toyworldmag.co.uk/news/mattel-announces-one-of-a-kind-tiana-enchantimals-doll/) & [youtube](https://www.youtube.com/watch?v=-D5Ej5FpWmY)

Tiana of Toys AndMe on [YouTube](https://www.trendhunter.com/trends/gen-z-barbie) recently received a one-of-a-kind customized doll from [Mattel](https://www.trendhunter.com/trends/little-mermaid-doll) in the style of its Enchantimals range.

The personalized six-inch doll was presented to Tiana in a customized box, with a doll in her likeness with a rainbow-colored skirt to match her YouTube channel's logo. To reveal the special toy to her fans and followers, Tiana created an unboxing video, which has already been viewed well over a million times.

Alongside presenting her customized doll, Tiana also shared a video of the newest Enchantimals, which include characters like Felicity Fox and Flick, Bree Bunny and Twist, Patter Peacock and Flap, as well as Sage Skunk and Caper. These toys are sold alongside themed packs, as well as various clothing and accessory items.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Customized Dolls:** Opportunity for toy companies to create personalized dolls for influencers or celebrities to promote their products on social media.
- **Unboxing Videos:** Unboxing videos continue to be a popular trend on YouTube, providing an opportunity for businesses to collaborate with influencers and gain exposure for their products.
- **Themed Toy Packs:** Toy companies can capitalize on the trend of themed toy packs by creating sets that feature popular characters or designs that appeal to a specific audience.

### Who This Affects Most

- **Toy Industry:** The toy industry can continue to innovate by creating personalized or themed toys that cater to specific audiences or influencer collaborations to gain exposure on social media.
- **Influencer Marketing:** Influencer marketing opportunities are available for businesses to collaborate with influencers on social media platforms to promote their products through personalized or themed toys.
- **Youtube:** YouTube presents growth opportunities for businesses to collaborate with influencers on unboxing videos featuring their personalized or themed toys.

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