# Customized Dog Food Deliveries The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food By Rahul Kalvapalle | Published 2016-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/customized-dog-food References: [businessinsider](http://www.businessinsider.com/ollie-startup-safe-healthy-pet-food-2016-10) & [myollie](https://www.myollie.com/) [Ollie](https://www.trendhunter.com/trends/foodback-loop) is an innovative new startup that is centered around the idea of customized dog food deliveries, so pet owners can go about creating a unique and highly detailed profile for their dog in order to get dog food that is carefully tailored taking into account their dog's unique nutritional needs, taste preferences, age, breed, condition and behavioral patterns. The customized dog food combinations offered by Ollie include healthy proteins such as chicken and beef as well as a variety of high-powered nutrients such as spinach, blueberries and chia seeds. Considering that a lot of dogs are obese, and the fact that many pet owners aren't fully aware of the ingredients in their dogs' food, Ollie's customized dog food products are a timely offering. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Customized Pet Food:** As more consumers focus on health and wellness for their pets, businesses can create opportunities by providing customized, nutrient-rich pet food options that cater to individual pet needs. - **Subscription-based Pet Food Delivery:** Subscription-based pet food delivery services, like Ollie, provide convenience and customization for pet owners, creating opportunities for businesses to disrupt traditional pet food market channels. - **Transparency in Pet Food Labeling:** The demand for transparent and informative pet food labeling is increasing, providing opportunities for businesses to develop innovative labeling strategies and create more informed consumers. ### Industries Being Reshaped - **Pet Food Manufacturing:** Pet food manufacturers can disrupt the market by offering customized, nutrient-rich pet food options that cater to individual pet needs and by providing transparent and informative labeling strategies. - **Pet Food Delivery Services:** Pet food delivery services can provide convenience and customization for pet owners, disrupting traditional market channels and creating opportunities for subscription-based business models. - **Pet Care and Wellness:** Pet care and wellness businesses can cater to the increasing demand for customized and nutrient-rich pet food options, creating opportunities to expand product offerings and educate consumers on the importance of pet nutrition. ## Related on Trend Hunter - [Data-Driven Dog Foods](https://www.trendhunter.com/trends/foodback-loop.md) - [Ultra-Personalized Meal Kits](https://www.trendhunter.com/trends/ollie-meal-kit.md) - [Custom Dog Food Blends](https://www.trendhunter.com/trends/justfoodfordogs.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Vet-Designed Dog Meal Plans](https://www.trendhunter.com/trends/dog-meal-plan.md) - [Nutrient-Dense Dog Food Services](https://www.trendhunter.com/trends/nom-nom-dog-food.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md)