# Customized Clean Skincare Pure Culture Beauty Shares a Simple, Personalized Approach to Skincare By Laura McQuarrie | Published 2020-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/customized-clean-skincare References: [glossy.co](https://www.glossy.co/beauty/beauty-goes-bespoke-pure-culture-is-the-newest-custom-skin-care-startup/) & [pureculturebeauty](https://pureculturebeauty.com/products/pure-culture-starter-set) Pure Culture Beauty makes [customized, clean skincare](https://www.trendhunter.com/trends/proven-skincare1) and helps people meet their individual needs by taking various factors into account. Knowing that a one-size-fits-all approach to skincare doesn't work, Pure Culture Beauty considers a consumer's skin type, genetics and lifestyle with its at-home tests. The brand's Skincare Starter Set begins with an At-Home Skin Test that doesn't need to be mailed back, and then the [Custom Skincare Set](https://www.trendhunter.com/trends/personalized-essencetoner), which will be provided to a customer based on their unique goals. The cleanser, moisturizer and serum are tailored based on what a specific person needs, which may include nourishing [clean ingredients like probiotics and prebiotics](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer), lipid complexes and plant extracts such as pomegranate seed oil or coconut fruit. Image Credit: Pure Culture Beauty ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customized Skincare:** Opportunity for businesses to offer personalized skincare solutions based on individual needs, taking factors like skin type, genetics, and lifestyle into account. - **Clean Skincare:** Potential for companies to develop skincare products that are free from harmful chemicals and use nourishing clean ingredients like probiotics, prebiotics, and natural plant extracts. - **At-home Skin Testing:** Potential for innovation in providing convenient and accurate at-home skin testing kits to help customers determine their unique skincare needs without the need for mailing back samples. ### Industries Being Reshaped - **Personalized Skincare:** Companies can specialize in creating personalized skincare products and regimens tailored to individual needs and preferences. - **Clean Beauty:** Beauty industry can explore the development and promotion of clean skincare products that prioritize natural and non-toxic ingredients. - **Telemedicine and Wellness Tech:** Opportunity for healthcare and wellness companies to incorporate at-home skin testing technologies and personalized skincare recommendations into their telemedicine and wellness platforms. ## Related on Trend Hunter - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [Tailored Skin Care Recommendations](https://www.trendhunter.com/trends/pond-skins-microbiome-analyzer.md) - [Personalized Essence-Toners](https://www.trendhunter.com/trends/personalized-essencetoner.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md)