# Personalized Bean Cans For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans By Laura McQuarrie | Published 2017-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/customized-cans References: [beanzmeanzheinz](http://www.beanzmeanzheinz.co.uk/) To help fans celebrate half a century of its beloved "Beanz Meanz Heinz" slogan, Heinz has rolled out a number of unique activations, which includes giving consumers the chance to create their own customized cans. For a limited time on BeanzMeanzHeinz.co.uk, fans in the UK may enter a maximum of eight characters and purchase a customized can keepsake. For the 50-year celebration of its slogan, Heinz has also introduced the [Beanz Bus](https://www.trendhunter.com/trends/heinz-beanz-houmouz) and limited-edition cans with a retro-inspired design that include words like "Friendz," "Chipz" and "Smilez," all of which have been slightly modified so that they playfully end in the letter "Z." A number of other brands like [Nutella](https://www.trendhunter.com/trends/savor-the-beauty-of-canada) and [Marmite](https://www.trendhunter.com/trends/smuggler-marmite) have also experimented with the creation of personalized packaging as a means of helping consumers create deeper bonds with products. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personalization Packaging:** The trend of personalized packaging could be an opportunity for companies to offer unique keepsakes to their customers. - **Limited-edition Designs:** Creating limited-edition designs that playfully modify a brand's name could encourage consumers to collect and purchase more products from the same brand. - **Celebration Activations:** Creating unique activations around a brand's anniversary or milestone can generate renewed interest and loyalty in their products. ### Sectors Adopting This - **Food and Beverage:** Personalized packaging and limited-edition designs can help food and beverage brands engage with consumers on a deeper level. - **Consumer Goods:** Celebrating a brand milestone through unique activations and limited-edition designs can be applied to a wide range of consumer goods and products. - **Gift and Souvenir:** The trend of personalized packaging and unique keepsakes can be applied to gift and souvenir industries, giving customers the ability to create something unique to remember their travel experiences. ## Related on Trend Hunter - [Cheese-Mixed Canned Beans](https://www.trendhunter.com/trends/cheesy-beanz.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Nationalized Condiment Labels](https://www.trendhunter.com/trends/saudi-national-day.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [Bean-Based Meal Pouches](https://www.trendhunter.com/trends/meal-pouches.md)