# Sustainable Customized Body Care The Mad Optimist Focuses on the Wellbeing of Humans & the Planet By Kalin Ned | Published 2018-09-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/customized-body-care1 References: [themadoptimist](http://www.themadoptimist.com) Through its customized body care The Mad Optimist builds on a few principles that are absolutely essential to any business in this day and age. For one, the product ingredients are sustainably sourced and are [all-natural and vegan](https://www.trendhunter.com/trends/zebra). Secondly, the business engages in "radical transparency," meaning that internal practices such as production, sales, employee treatment and the like are all made public knowledge. Thirdly, The Mad Optimist identifies itself as "equality extremists" and ensures the ethical treatment of its employees — wage and otherwise. On the side of the consumer, the business absolutely wins with its customized body care. Individuals can easily personalize their [soaps, balms, sprays, and bath soaks](https://www.trendhunter.com/trends/evolvetogether) through the website. After choosing a product, one can select a type, up to four scents, and name the product. In addition, the customized body care offerings are priced on a sliding scale that enables people to purchase at their own pace. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Sustainable Body Care:** Opportunity for businesses to focus on sustainably sourced and all-natural ingredients in body care products. - **Radical Transparency:** Businesses can benefit from being transparent about internal practices such as production, sales, and employee treatment. - **Personalized Product Customization:** Customizable body care products provide opportunities for businesses to cater to individual preferences and needs. ### Industries Being Reshaped - **Beauty and Personal Care:** Disruptive innovation opportunities in the beauty and personal care industry to offer sustainable and customizable products. - **E-commerce:** Opportunities for disruptive innovation in e-commerce by offering personalized and transparent body care products online. - **Employee Wellness:** Disruptive innovation opportunities in the employee wellness industry by implementing radical transparency and ethical treatment practices. ## Related on Trend Hunter - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [High-Quality Sustainable Bodycare](https://www.trendhunter.com/trends/high-quality-sustainable-bodycare.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Clean Beauty Products](https://www.trendhunter.com/trends/clean-products-for-home-and-body.md)