# Smart Beverage Billboards A Customized Advertisement Picks Out Drinks in Shinagawa Station By Marissa Liu | Published 2010-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/customized-advertisement References: [dvice](http://dvice.com/archives/2010/09/japan-gets-bill.php) & [online.wsj](http://online.wsj.com/article/SB10001424052748703369704575461462071622330.html) In Tokyo's Shinagawa train station, there is a 47-inch touchscreen billboard that will recognize you. This customized advertisement uses a mounted camera to determine a person's age and gender and will [recommend beverages](https://www.trendhunter.com/trends/ai-free-coffee) to fit the consumer's profile. If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are [Google](https://www.trendhunter.com/trends/tesco-5). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personalized Advertisements:** The trend of using technology, such as facial recognition, to customize advertisements based on individual interests and profiles. - **Smart Billboards:** The trend of integrating interactive features and advanced technology into traditional billboards to enhance consumer engagement and effectiveness of advertising. - **Targeted Marketing:** The trend of using data analysis and consumer profiling to deliver personalized marketing messages and product recommendations. ### Where This Applies - **Advertising:** The advertising industry can explore disruptive innovations by incorporating facial recognition technology and personalization into their campaigns, creating more tailored and impactful advertisements. - **Technology:** The technology industry can capitalize on the demand for smart billboards by developing innovative hardware and software solutions that enable advanced advertising capabilities and analytics. - **Data Analytics:** The data analytics industry has an opportunity to develop advanced algorithms and tools for analyzing consumer behavior and preferences, providing valuable insights for targeted marketing strategies. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md)