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# Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram

By Kalin Ned | Published 2018-05-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/customize-your-own-burger
References: [designtaxi](http://designtaxi.com/news/399578/Burger-King-Lets-Customers-Personalize-Their-Whopper-Using-Instagram-Stories/) & [burgerking.es](http://www.burgerking.es/)

[Burger King](https://www.trendhunter.com/trends/burger-glitch) Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment engages with individuals via [Instagram](https://www.trendhunter.com/trends/signature-collection-with-ai) Stories. Those who choose to participate in the personalization-forward campaign are offered ingredients via a set of pools in nine different Stories. Once the consumer has completed the customize your own burger process, Burger King sends them a direct message on the social media platform with a coupon for the personalized Whopper, which will be given to them free of charge at any Burger King location.

This campaign is designed to boost awareness of a new item in the fast food family -- The InstaWhopper, which is informed by the most popular choices of ingredients from the polls.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 49% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Social Media Burger Personalization:** The rise of social media usage presents an opportunity for companies to connect with their customers on a deeper level through novel and personalized initiatives.
- **Customized Fast Food Orders:** By leveraging technology and customer data, fast food companies can offer customized meal options that cater to individual tastes and preferences.
- **Direct Message Coupons:** Direct message coupons that are personalized and targeted towards individual customers present a unique opportunity for companies to increase brand loyalty and customer engagement.

### Where This Applies

- **Fast Food Industry:** The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
- **Digital Marketing Industry:** Digital marketing professionals can provide value to businesses by developing algorithms and guiding personalized marketing campaigns that take advantage of social media platforms and consumer data.
- **Social Media Industry:** Social media platforms can further capitalize on their ability to connect businesses with consumers by providing new tools and features that allow for even more personalized and engaging interactions.

## Related on Trend Hunter

- [AI-Generated QSR Items](https://www.trendhunter.com/trends/signature-collection-with-ai.md)
- [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)
- [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md)
- [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md)
- [Social Media-Themed Burgers](https://www.trendhunter.com/trends/hashtag-burger.md)
- [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md)
- [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md)
- [Consumer-Driven QSR Menu Offerings](https://www.trendhunter.com/trends/burger-king-vote.md)
- [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md)