# Customizable Designer Sneakers Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service By Jana Pijak | Published 2017-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/customization-service References: [buro247.me](http://www.buro247.me/fashion/footwear/now-available-dolce-gabbana-s-customisation-servic.html) [Dolce & Gabbana's](https://www.trendhunter.com/trends/beach-club-popup) sneaker customization service recently launched in the heart of Dubai's Mall of Emirates. Located in luxury department store Harvey Nichols, a sneaker lab pop-up allowed consumers to personalize their footwear with a selection of colorful patches, embroidery details, paint, and even their text of choice. The station put consumers in the design driver's seat, inspiring shoppers to give their sneakers a [personalized accent](https://www.trendhunter.com/trends/charli-xcx-by-you) before taking a pair home. Hosted last September, this sneaker customization service pop-up was reflective of Millennials' love of customization and DIY crafts. Taking common DIY projects to high fashion heights, Dolce & Gabbana is synonymous with a crafty yet opulent design aesthetic. This unique retail activation successfully targeted luxury-minded consumers who also sought to express their creative side when investing in designer footwear. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Luxury Customization Services:** Luxury brands can offer customized products to target consumers who value personalization. - **Diy-inspired High Fashion:** Brands can tap into the trend of DIY-inspired fashion by incorporating aspects of personalization and customization into luxury designs. - **Experiential Retail:** Offering interactive and personalized retail experiences attracts consumers and encourages them to invest in products that reflect their individuality. ### Industries Being Reshaped - **Luxury Fashion:** Customization services are an opportunity for luxury fashion brands to deepen relationships with their customers and offer personalized product offerings. - **Retail:** Retailers can incorporate experiential and interactive elements in-store to attract consumers and foster brand loyalty. - **Fashion Accessories:** Accessories brands can incorporate aspects of personalization into their products to appeal to consumers who value unique and creative designs. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md)