# Celebrity-Backed Customizable Powder Masks Juice Beauty Collaborated with Kate Hudson By Kalin Ned | Published 2022-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/customizable-powder-mask References: [ulta](https://www.ulta.com/p/revitalizing-acacia-rose-powder-mask-pimprod2029617) This customizable powder mask is a first of its kind for Juicy Beauty. The brand worked with Kate Hudson on this exquisite and multi-functional formula. The Revitalizing Acacia + Rose Powder Mask helps even out skin tone and clarifies dullness. One may play around with the powder to water ratio for their "perfect masking moment." There are a plethora of ingredients that make this customizable powder mask powerful and unique. Acacia Powder, for one, is rich in antioxidants and helps lock moisture in place. The Rose Petal Phyto-Pigment Powder, on the other hand, offers a rich dose of Vitamin C. Low Molecular Weight Hyaluronic Acid Salt is added for more hydration which, in turn, reduces wrinkles and has a firming effect. Other ingredients include Organic Aloe Powder, Organic Grape Skin Powder, Illite Clay, and Organic Olive Leaf Powder. Image Credit: Ulta Beauty ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 14% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customizable Powder Masks:** There is an opportunity for beauty companies to create more customizable powder masks to give consumers more control over their skincare regime. - **Collaborations with Celebrities:** Collaborating with celebrities like Kate Hudson is an effective way for brands to reach new audiences and build trust with consumers. - **Multi-functional Beauty Products:** There is demand for multi-functional beauty products like Juicy Beauty's customizable powder mask that offer multiple benefits in one product. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry has an opportunity to create more customizable and multi-functional products in collaboration with celebrities. - **Celebrity Endorsement:** Celebrity endorsement is an effective marketing strategy in the beauty industry to attract new customers and build brand trust. - **Personalized Beauty:** The trend towards personalization in the beauty industry presents an opportunity for brands to develop more customizable skincare products that cater to individual needs and preferences. ## Related on Trend Hunter - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Powder-Based Travel Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser-1.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md)