# Fully Customizable Pillows Luxome's LAYR Pillow Offers a Highly Personalized Sleep Experience By Laura McQuarrie | Published 2020-08-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/customizable-pillow References: [prnewswire](https://www.prnewswire.com/news-releases/first-ever-fully-customizable-pillow-launches-301114140.html) & [luxome](http://www.luxome.com) Most people have a preference when it comes to the firmness or softness of the pillow they like to put their head on for sleep, and the first-of-its-kind LAYR Pillow by Luxome offers a [highly customizable sleep experience](https://www.trendhunter.com/trends/sleep-just-got-personal). The pillow is a solution that allows adjustments to be made to firmness and height, so that an individual's sleep preferences and comfort are top-of-mind. The pillow includes [Firm, Medium and Soft layers](https://www.trendhunter.com/trends/cocoon-chill) that can be mixed and matched to one's liking, offering different configurations to support rest and relaxation. Alongside the Soft [premium down alternative insert](https://www.trendhunter.com/trends/comforting-pillow), there's also the Medium gel-infused shredded memory foam insert and Firm 1" and 2" pieces of solid gel-infused memory foam. With these three components, sleepers can choose to use one, two, or all three. Image Credit: Luxome ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Customizable Pillows:** Disruptive innovation opportunity: Develop a platform or app that allows customers to design and order their own customized pillows. - **Personalized Sleep Experience:** Disruptive innovation opportunity: Create smart pillows that can analyze sleep data and automatically adjust firmness and height based on individual needs. - **Mix and Match Pillow Inserts:** Disruptive innovation opportunity: Offer a subscription-based service that provides a variety of pillow inserts, allowing customers to experiment with different combinations for optimal sleep comfort. ### Where This Applies - **Bedding and Home Decor:** Disruptive innovation opportunity: Introduce a range of customizable bedding products beyond pillows, such as duvets and mattress toppers. - **Sleep Technology:** Disruptive innovation opportunity: Develop advanced sleep tracking devices that integrate with customizable pillows to provide comprehensive sleep analysis and recommendations. - **E-commerce:** Disruptive innovation opportunity: Launch an online platform that connects customers with independent pillow designers and manufacturers, facilitating the creation of unique, personalized pillows. ## Related on Trend Hunter - [Customizable Side-Specific Pillows](https://www.trendhunter.com/trends/sleep-artisan-luxury-side-sleeper-pillow.md) - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md) - [Revolutionary Pillow Sets](https://www.trendhunter.com/trends/ailigner-pillow-app-set-is-a-novelty.md) - [Chiropractor-Approved Pillows](https://www.trendhunter.com/trends/dreamade-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Highly-Adjustable Premium Pillows](https://www.trendhunter.com/trends/marlow.md) - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md)