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# Customer-Designed Fast Food Menus
The New Taco Bell Website Includes a Fully Customizable Menu

By Charlotte Joyce Kidd | Published 2015-09-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/customizable-menu
References: [huffingtonpost](http://www.huffingtonpost.com/entry/taco-bell-online-ordering_5605a42de4b0af3706dc474f?utm_hp_ref=technology&ir=Technology&section=technology) & [ta.co](http://ta.co)

The [Taco Bell](https://www.trendhunter.com/trends/taco-bell-fan-style-menu) website has introduced online ordering, with a fully customizable menu.

Visitors to the newly released 'ta.co' can order their indulgent Mexican meal online and then skip the line when they arrive at the restaurant. More importantly, users of the online ordering feature can take advantage of the customizable menu to order their dream creations, with limitless available add-ons and substitutions. The customizable menu lets customers swap out the sauce on their taco, add extra sides to their combo or put gravy on anything. They can essentially design their perfect meal.

Offering this level of personalization online allows Taco Bell to give their customers exactly what they want, while reducing lines and ordering volume in their physical restaurants. It's a win-win for the restaurant and for [Mexican food](https://www.trendhunter.com/trends/signature-taco) junkies with particular palates.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 53% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Online Ordering:** The introduction of online ordering enables customers to customize their fast food orders and skip the line.
- **Customizable Menus:** The inclusion of fully customizable menus allows customers to design their own perfect meals, increasing satisfaction.
- **Personalization:** The focus on personalization provides an opportunity for businesses to cater to individual customer preferences and tastes.

### Where This Applies

- **Fast Food:** Fast food restaurants can leverage customizable menus and online ordering to enhance customer experiences and streamline operations.
- **Restaurant Technology:** The advancement of online ordering and customizable menus present opportunities for companies specializing in restaurant technology solutions.
- **Digital Marketing:** The trend of personalization in fast food menus creates a need for digital marketing strategies that effectively target individual customer preferences.

## Related on Trend Hunter

- [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md)
- [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md)
- [Personalized Mexican Cuisine Meals](https://www.trendhunter.com/trends/tocaya-buildyourown-meals.md)
- [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md)
- [Budget-Sensitive Meal Pricing](https://www.trendhunter.com/trends/name-your-price-tool.md)
- [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md)
- [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md)
- [Indian Cuisine-Inspired QSR Menus](https://www.trendhunter.com/trends/taco-bell-desi-menu.md)
- [Small-Scale Restaurant Catering Options](https://www.trendhunter.com/trends/chipotle-buildyourown.md)