# Customizable Coke Machines The Coke Freestyle Machine Brings 104 Tastes to Tongues By Meghan Young | Published 2010-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/customizable-coke-freestyle-machine References: [fastcompany](http://www.fastcompany.com/1642790/coke-freestyle-choice-drinks-beverages-inkjet-restaurants-touchscreen-redesign) & [online.wsj](http://online.wsj.com/article/SB10001424052748703612804575222350086054976.html?mod=WSJ_business_MediaMktNewsBucket) It's finally here, the Coke Freestyle machine. Trend Hunter Going Like Sixty first introduced the customizable Coke Freestyle machine back in [2008](http://www.trendhunter.com/trends/coke-innovation-vending-machine-makes-soda-suicides), but now the revolutionary fountain drink machine is finally hitting the streets with its 104 flavors. Featuring a high-tech touchscreen that allows users to customize their own soda drink, the Coke Freestyle machine will be rolling out in droves with 500 to be shipped out this month in the U.S. It's an exciting time for [Coca-Cola](https://www.trendhunter.com/trends/new-compact-freestyle-machine) lovers around the world. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customizable Fountain Drinks:** The trend of customizable fountain drink machines like the Coke Freestyle machine offers opportunities for businesses to create unique and personalized beverage experiences. - **High-tech Touchscreen Interfaces:** The trend of high-tech touchscreen interfaces, like the one on the Coke Freestyle machine, presents opportunities for businesses to enhance user interaction and customization in their products. - **Expanded Flavor Options:** The trend of offering an expanded range of flavor options, as seen with the 104 flavors available on the Coke Freestyle machine, provides businesses with opportunities to cater to diverse consumer preferences and tastes. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can leverage the customizable fountain drink trend to innovate and create new products that cater to consumer preferences and enhance the beverage experience. - **Technology Industry:** The technology industry can capitalize on the trend of high-tech touchscreen interfaces to develop innovative user interfaces and interactive experiences in various applications beyond just beverage machines. - **Food Retail Industry:** The food retail industry can embrace the expanded flavor options trend by incorporating a wider range of flavors in their products, offering more choices and customization options to consumers. ## Related on Trend Hunter - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md) - [Robotic Beverage Machines](https://www.trendhunter.com/trends/frazybot.md) - [Refillable Retail Soda Machines](https://www.trendhunter.com/trends/soda-refill-machine.md) - [Customization-Focused Drink Machines](https://www.trendhunter.com/trends/juli-connect-beverage-dispenser.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [AI-Driven Robotic Beverage Machines](https://www.trendhunter.com/trends/robotic-beverage-machine.md) - [Customizable Beverage Systems](https://www.trendhunter.com/trends/ninja-thirsti-drink-system.md)