# Customizable Coffee Subscriptions Pret A Manger Expands Club Pret with Unlimited Add-Ons By Mursal Rahman | Written with AI assistance | Published 2026-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/customizable-coffee-subscriptions References: [prnewswire](https://www.prnewswire.com/news-releases/pret-a-manger-turns-its-union-square-shop-into-a-club-for-one-night-only-302901949.html)  Pret A Manger is expanding [customizable coffee subscriptions](https://www.trendhunter.com/trends/drink-combinations) through the relaunch of Club Pret, offering members greater flexibility in their daily beverage choices. For $50 per month, subscribers can enjoy up to five [barista-made drinks daily](https://www.trendhunter.com/trends/baristaquality-milk), including newly added matcha options. The updated membership removes additional charges for customizations such as flavored syrups, extra espresso shots, and plant-based milk. Members also receive 20% off the full Pret menu, extending savings beyond beverages. To promote the relaunch, Pret is hosting an after-hours event at its Union Square location in New York City on October 23, featuring a DJ and exclusive merchandise. The expanded benefits could encourage repeat visits and strengthen customer retention while generating [recurring subscription revenue](https://www.trendhunter.com/trends/noma-kaffe). Combining personalized drinks with experiential promotions also helps Pret differentiate its membership program in the competitive café market. Image Credit: Pret A Manger ## Trend Insights (Trend Hunter) - Score: 9.6/10 - Popularity: 100% | Activity: 89% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Beverage Subscriptions:** Recurring café memberships with inclusive customizations reflect a shift toward individualized value bundles that can reshape daily drink loyalty and predictable revenue models. - **Add-on Inclusive Pricing:** Bundling syrups, espresso shots, and plant-based milks into a flat monthly fee reduces friction around premium choices and creates new room for differentiated subscription economics. - **Experiential Membership Launches:** After-hours events, DJs, and exclusive merchandise transform subscription relaunches into community-building moments that deepen brand affinity beyond transactional perks. ### Industries Being Reshaped - **Coffee Shops:** Café chains are increasingly positioned to compete through flexible membership programs that merge personalization, frequency incentives, and expanded menu discounts. - **Foodservice Subscriptions:** Subscription-based dining and beverage models are evolving as operators use recurring access, savings, and customization to stabilize demand and improve retention. - **Plant-based Beverages:** No-fee dairy alternatives within coffee memberships signal growing mainstream demand for inclusive beverage options and premium add-ons without incremental pricing barriers. ## Related on Trend Hunter - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Chocolatier-Focused Monthly Memberships](https://www.trendhunter.com/trends/cacao-spiritus.md) - [Lifestyle-Based Pet Memberships](https://www.trendhunter.com/trends/the-skiptown-club.md) - [Ready-to-Sip Cafe Matcha Drinks](https://www.trendhunter.com/trends/starbucks-readytodrink-portfolio.md) - [Enhanced Beverage-Focused Rewards Programs](https://www.trendhunter.com/trends/coffee-bean-tea-leaf2.md) - [Consumer-Driven Cafe Reward Programs](https://www.trendhunter.com/trends/coffee-bean-rewards-program.md) - [Low-Cost Cafe Lunch Menus](https://www.trendhunter.com/trends/pick-your-pair-menu.md) - [Family Dining Subscription Plans](https://www.trendhunter.com/trends/family-dining-subscription.md)