# Custom Chocolate Bars Cadbury's Dairy Milk Contest By rubberrepublic | Published 2008-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/customisable-cadburys-dairy-milk-chocolate References: [aglassandahalffullproductions](http://www.aglassandahalffullproductions.com/#/factory/) & [aglassandahalffullproductions](http://www.aglassandahalffullproductions.com/#/factory/) If you've ever thought you could design an awesome candy bar, here's you're chance. You can design and win your very own, one-off custom [Cadbury's](https://www.trendhunter.com/trends/cadbury-mystery-bars) Dairy Milk bar! Hot on the heels of the famous Gorilla and Trucks campaigns, Cadbury has gone virtual and launched a chocolate bar making competition. Design your dream bar using using the "Chocolate Steam Dream Machine" and if the parrot judge likes it, you could win your very own, personalized [Cadbury Dairy Milk chocolate bar](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars). I'm liking [marshmallow, pistachio and nougat](https://www.trendhunter.com/trends/the-big-daddy-pistachio)...mmmmm. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Virtual Brand Experience:** Cadbury's 'Chocolate Steam Dream Machine' allows customers to create their dream chocolate bar virtually, creating an opportunity to invest in virtual brand experiences. - **User-generated Products:** The introduction of user-generated chocolate bars opens the door for other brands to offer customizable products, creating an opportunity for user-generated products - **Online Competitions:** Online competitions such as Cadbury's Dairy Milk Cadbury have become a popular marketing tool that offers differentiation which results in an opportunity for other businesses to create online competitions too. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on custom products through allowing customers to create their own custom menu items. - **E-commerce:** Companies can use technological advancements to offer customization experiences online, creating customer satisfaction and differentiation. - **Marketing:** The inclusion of online competitions in marketing plans is an effective approach and can be used to increase brand awareness and customer loyalty. ## Related on Trend Hunter - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Laser-Engraved Chocolate Bars](https://www.trendhunter.com/trends/laser-engraved-chocolate-bars.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Chocolate Display Competitions](https://www.trendhunter.com/trends/cadbury-creme-egg-display.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md)