# Customer Retention Information Kits Intercom's Customer Retention Starter Kit is Based on Research By Joey Haar | Published 2018-03-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/customer-retention-starter References: [producthunt](https://www.producthunt.com/posts/the-customer-retention-starter-kit) & [intercom](https://www.intercom.com/starter-kits/customer-retention) Intercom has connected people within companies for years, and the Customer Retention Starter Kit is a new manual that provides lessons based on what Intercom has gathered in that time. The kit includes several chapters written by both experts at Intercom and other professionals working in the field of [SaaS](https://www.trendhunter.com/trends/cloudkoonly). No matter how effective one's [sales strategy](https://www.trendhunter.com/trends/the-iconic) is, it can easily be upended if businesses can't manage to retain their customers. In such a case, every sale made has the potential to be negated by a lost customer further down the pipeline, significantly slowing the growth of a business. With the Customer Retention Starter Kit, businesses of all sizes can get a handle on the basics, identifying at-risk customers and intervening to satisfy whatever it is that's discouraging them. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Customer Retention Strategies:** Discover innovative ways to retain customers and prevent churn. - **Saas Industry Insights:** Gain valuable insights from experts in the SaaS industry. - **Data-driven Customer Satisfaction:** Learn how to use data to identify and address customer concerns. ### Who This Affects Most - **Sales and Marketing:** Discover new techniques to boost customer retention and revenue. - **Customer Success:** Explore strategies to proactively engage and retain customers. - **Technology and Software:** Utilize data-driven solutions to improve customer satisfaction and loyalty. ## Related on Trend Hunter - [Churn Reduction Tools](https://www.trendhunter.com/trends/combatchurn.md) - [Revenue Retention-Focused Partnerships](https://www.trendhunter.com/trends/revenue-retention.md) - [AI Customer Service Platforms](https://www.trendhunter.com/trends/intercom-for-startups.md) - [Business Management Tools](https://www.trendhunter.com/trends/founderskit.md) - [Digital Loyalty Platforms](https://www.trendhunter.com/trends/letstamp.md) - [AI Language Fluency Tools](https://www.trendhunter.com/trends/ai-language-fluency.md) - [Customer Retention Analysis Tools](https://www.trendhunter.com/trends/management-software.md) - [Unified Customer Messages](https://www.trendhunter.com/trends/customer-messages.md) - [Comprehensive Business Loyalty Solutions](https://www.trendhunter.com/trends/businessqr.md)