# Customer Profile Marketing Services Benchmark Email Allows Companies to Fine-Tune Campaigns By Michael Hemsworth | Published 2016-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/customer-profile References: [benchmarkemail](http://www.benchmarkemail.com) The days of [generic email blasts](https://www.trendhunter.com/trends/non-dumb-emails) are numbered as services like Benchmark Email create [customer profiles](https://www.trendhunter.com/trends/ecpower-segment) to make contacting them as streamlined as possible. Aside from the easy-to-use interface, Benchmark Email allows companies to take more detailed notes on each of the subscribers in the contact list. This functionality allows each customer in the database to be contacted with total precision rather than part of a generic blast. When a campaign is sent through Benchmark Email, brands and companies can also check where messages were opened thanks to [geographic data](https://www.trendhunter.com/trends/email-calculator) that's collected. This allows for a more holistic view of how a campaign is running, where a subscriber is and what kind of information they might be more attune to hearing about. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Customer Profile Marketing:** Opportunity for personalized and targeted marketing campaigns by creating detailed customer profiles - **Streamlined Email Campaigns:** Opportunity to improve email marketing effectiveness by sending personalized emails instead of generic blasts - **Geographic Data Analysis:** Opportunity to track open rates and tailor campaigns based on location and subscriber preferences ### Industries Being Reshaped - **Email Marketing Services:** Opportunity to offer personalized customer profile marketing services to businesses - **Customer Relationship Management:** Opportunity to integrate customer profiles and streamline email campaigns in CRM platforms - **Data Analytics:** Opportunity to provide geographic data analysis and insights for email marketing campaigns ## Related on Trend Hunter - [AI Email Marketing Campaigns](https://www.trendhunter.com/trends/emotsy.md) - [Personalized Marketing Platforms](https://www.trendhunter.com/trends/personalized-marketing-platform.md) - [Advanced Email Marketing Solutions](https://www.trendhunter.com/trends/advanced-email-marketing-solution.md) - [Email Analytics Optimization](https://www.trendhunter.com/trends/atmark.md) - [Email Performance Optimization](https://www.trendhunter.com/trends/email-audit-engine.md) - [AI Content Optimization Solutions](https://www.trendhunter.com/trends/dynamic-email.md) - [AI Marketing Email Tools](https://www.trendhunter.com/trends/email-marketing.md) - [Pay-As-You-Go Email Tools](https://www.trendhunter.com/trends/bestregards.md) - [Automated Email Marketing](https://www.trendhunter.com/trends/shopify-sales.md)