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# Consumer Profile-Creating Platforms
ErnestButler Helps You Build Comprehensive Customer Personas

By Alyson Wyers | Published 2017-09-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/customer-personas
References: [betalist](https://betalist.com/startups/ernestbutler) & [ernestbutler](https://ernestbutler.com/)

Based in the United Kingdom, this startup uses customer personas to help your business improve decision-making when it comes to marketing and product design. Currently in beta, Ernest Butler is a new venture in [consumer behavior](https://www.trendhunter.com/trends/buzzabout) that focuses on [personalization as an Internet marketing strategy](https://www.trendhunter.com/trends/monetate).

Using the Ernest Butler platform, you can build detailed customer personas with up to 75 different characteristics. This includes targeted criteria for B2B, e-commerce, gaming as well as offline applications.

These fully imagined customer profiles will help your company improve product marketing results. This is in addition to building a better user experience and creating ameliorated products by carefully considering the consumer. The software would prove especially useful for designers, engineering teams, marketers, product managers and UX managers.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 80% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Customer Persona Platforms:** Platforms like ErnestButler are emerging to help businesses create comprehensive customer personas with targeted criteria for various industries.
- **Personalization as Marketing Strategy:** More businesses are employing personalization as an internet marketing strategy, leading to a rise in companies offering customer persona-building services.
- **Data-driven Decision Making:** Data analytics tools like ErnestButler's customer persona builder are providing businesses with valuable insights for informed decision-making.

### Who This Affects Most

- **Marketing and Advertising:** ErnestButler's customer persona builder can help marketing and advertising agencies create targeted campaigns that resonate with specific customer segments.
- **Product Development:** Product development teams in various industries can benefit from using customer personas to design products that better meet the needs of their target market.
- **Technology Services:** Companies offering analytics platforms and services like ErnestButler's customer persona builder are disrupting the technology services industry by providing easy-to-use tools for data-driven decision making.

## Related on Trend Hunter

- [AI Persona Creators](https://www.trendhunter.com/trends/personifai.md)
- [Behavior-Based CRM Tools](https://www.trendhunter.com/trends/ecpower-segment.md)
- [AI Persona Creators](https://www.trendhunter.com/trends/ai-persona.md)
- [Personalized Content Generators](https://www.trendhunter.com/trends/persado.md)
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