# Incentivized Barcode Research Customer Feedback is Given on Free Products by Scanning Unique Codes By Alyson Wyers | Published 2014-10-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/customer-feedback References: [springwise](http://www.springwise.com/market-research-firm-rewards-consumers-attaching-product-feedback-barcodes/) & [r-n-i.jp](http://r-n-i.jp/business/) The problem with current methods of collecting customer feedback is it's difficult to critically compare them. Social media is a great engagement tool, but comment sections are often unorganized, where as focus groups take up a lot of time. A Japanese startup called Research & Innovation is trying to address this by using technology to attach consumer commentary to product barcodes. It also offers incentives for customers to do so. Research & Innovation's Mycomment system offers people free products and cash to encourage them to give customer feedback. A product is sent directly to participants who then use the Code app to [scan and add comments and ratings](https://www.trendhunter.com/trends/barcode-reader). This information is passed along to R & I, who can then offer [market research](https://www.trendhunter.com/trends/feedback-brief) to companies. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Incentivized Feedback:** Using incentives to encourage customers to provide feedback on products and services through barcode scanning. - **Technology-driven Feedback:** Incorporating technology, such as barcode scanning, to collect and analyze customer feedback in a more organized and efficient manner. - **Market Research Innovation:** Utilizing customer feedback collected through barcode scanning to offer valuable market research insights for companies. ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can leverage incentivized barcode scanning to gather feedback and improve their products and services. - **Market Research:** Market research firms can utilize technology-driven feedback systems to provide more accurate and timely insights to their clients. - **Retail:** Retailers can implement barcode scanning feedback systems to enhance customer engagement and make more informed business decisions based on customer preferences and opinions. ## Related on Trend Hunter - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Feedback Widget Tools](https://www.trendhunter.com/trends/commenti.md) - [Visual Feedback Tools](https://www.trendhunter.com/trends/commenteasy.md) - [Insight-Driven Feedback Tools](https://www.trendhunter.com/trends/feeedbackr.md) - [Client Feedback Tools](https://www.trendhunter.com/trends/simple-commenter.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Audience Feedback Platforms](https://www.trendhunter.com/trends/two-cents1.md) - [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md)