# Customer Engagement Suites Celerant Technology Enhances Its Customer Engagement Suite By Kalin Ned | Published 2026-01-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/customer-engagement-suite References: [prnewswire](https://www.prnewswire.com/news-releases/celerant-unveils-customer-engagement-suite-as-a-central-marketing-hub-at-nrf-2026-302657433.html)  [Celerant Technology](https://www.trendhunter.com/trends/geofencing-feature) is presenting an expanded iteration of its Customer Engagement Suite. The company presents this solution as a comprehensive [marketing management platform](https://www.trendhunter.com/trends/insider-one) that can be directly integrated into Celerant's core retail commerce software. The Customer Engagement Suite functions as a centralized operational hub designed to unify a retailer’s various marketing channels — including email, SMS, social media, and live chat — with real-time transactional data from point-of-sale systems, e-commerce sites, and mobile applications. A key feature of this software solution is its ability to utilize location-based geo-fencing to trigger automated mobile app notifications when customers are physically near store locations. Celerant Technology's Customer Engagement Suite is sure to appeal to retail marketing directors, e-commerce managers, and small to mid-sized business owners. Image Credit: Celerant Technology ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 7% | Activity: 9% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Unified Marketing Platforms:** Centralizing multiple marketing channels into one cohesive platform paves the way for more strategic, data-driven customer interaction. - **Geo-fencing Innovations:** The use of location-based geo-fencing in retail empowers businesses to deliver highly targeted and timely notifications to potential customers. - **Real-time Data Integration:** Integrating real-time transactional data into marketing suites can transform how businesses understand and engage with their customer base. ### Where This Applies - **Retail Technology Solutions:** Advancements in retail software, such as customer engagement platforms, offer retailers novel tools for optimizing marketing and operational efficiency. - **E-commerce Platforms:** E-commerce solutions incorporating comprehensive customer engagement features can enhance the online shopping experience with tailored communications. - **Mobile Marketing Services:** The evolution of mobile apps to include geo-location functionalities creates avenues for personalized and location-specific customer engagement. ## Related on Trend Hunter - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [AI-Enhanced Marketing Automation Platforms](https://www.trendhunter.com/trends/customer-outreach.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [GenAI Brand Messaging Tools](https://www.trendhunter.com/trends/message-maestro.md) - [Unified Customer Messages](https://www.trendhunter.com/trends/customer-messages.md) - [Behavior-Based CRM Tools](https://www.trendhunter.com/trends/ecpower-segment.md) - [Personalized Video Outreach](https://www.trendhunter.com/trends/leadsengager.md)