# Complaining Acoustics This 'United Breaks Guitars' Video Will Guarantee a Few Laughs By Zach Bussey | Published 2010-09-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/customer-complaints References: [mint](http://www.mint.com/blog/trends/viral-complaint-videos-09162010/) The featured '[United Breaks](https://www.trendhunter.com/trends/united-airlines-kinective-media) Guitars' video proves that [customer complaints](https://www.trendhunter.com/trends/accessible-customer-service) are a part of business that must be dealt with immediately. Bad reviews travel faster than positive ones, so in many cases, a company will do their best to resolve the issue. Singing the different wrong-doings of the airline company, this 'United Breaks Guitars' video is an interesting example of these complaints going viral as it's broadcasted on the Internet. **Implications** - One of the reasons this video is so incredibly watchable is the 'United Breaks Guitars' video is a strong example of corporate protest created by a consumer. By putting this [negative but funny viral video](https://www.trendhunter.com/trends/punch-your-client) on the Internet, the consumer takes the PR power away from the corporation and puts it in the hands of the people. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Customer Complaints:** Opportunity for businesses to address and resolve customer complaints in a timely manner to prevent negative reviews and viral backlash. - **Viral Videos:** Potential for consumers to create and share humorous or critical videos that can quickly gain widespread attention and impact a company's reputation. - **Consumer Activism:** Emerging trend of consumers using the internet and social media platforms to voice their grievances and hold corporations accountable for their actions. ### Sectors Adopting This - **Customer Service:** Opportunity for customer service departments to enhance complaint handling processes and respond effectively to customer issues. - **Online Reputation Management:** Growing need for businesses to proactively manage and monitor their online reputation to mitigate the impact of negative viral videos. - **Social Media and Digital Marketing:** Importance of leveraging social media and digital marketing strategies to address customer concerns and promote positive brand experiences. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Customer Testimonial Video Platforms](https://www.trendhunter.com/trends/review-reels.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Video Testimonials Tools](https://www.trendhunter.com/trends/collect-video-testimonials.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Audio Testimonials Solutions](https://www.trendhunter.com/trends/audio-testimonials.md) - [Packable Electroacoustic Travel Guitars](https://www.trendhunter.com/trends/travel-guitar.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md)