# Relationship-Building Business Apps The 'bonjoro' Customer App Lets Brands Send Personal Thanks By Michael Hemsworth | Published 2016-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/customer-app References: [betalist](https://betalist.com/startups/bonjoro) & [bonjoro](https://www.bonjoro.com) The relationship between customer and brand can often seem very disconnected, which is something the 'bonjoro' customer app looks to help rectify. 'bonjoro' works by enabling brands and businesses to send [personalized video messages](https://www.trendhunter.com/trends/vidcard) that are tailored to specific people or groups. This helps to let customers know that the brand recognizes their existence and that they are truly thankful for their business. The [eCommerce market](https://www.trendhunter.com/trends/applaudable-enables) is steadily increasing each quarter with more consumers opting to buy online everyday. This has created something of a rift in the market where brands are physically and emotionally disconnected from their customer when they make a purchase. The 'bonjoro' customer app helps to bridge this disconnect and help to foster a [more personal connection](https://www.trendhunter.com/trends/sumups-ceo) for all parties. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Personalized Video Messaging:** Brands can leverage personalized video messaging apps like 'bonjoro' to make a genuine connection with their customers and enhance customer loyalty. - **Emotional Branding:** Brands can use emotional branding strategies with 'bonjoro' to build stronger relationships with customers and create a lasting impression. - **Customer Relationship Management (CRM):** 'bonjoro' represents a new trend in CRM by providing businesses with a more human approach to customer interactions, fostering deeper customer loyalty. ### Who This Affects Most - **E-commerce:** 'bonjoro' offers an innovative solution for e-commerce businesses to build more meaningful relationships with customers, leading to increased customer retention rates. - **Marketing:** 'bonjoro' provides a unique marketing opportunity for brands to stand out from competitors by making more personal connections and stronger emotional bonds with their customers. - **Customer Service:** As a customer service tool, 'bonjoro' allows businesses to offer a more personalized and attentive service to customers, improving overall customer satisfaction ratings. ## Related on Trend Hunter - [Comprehensive Business Loyalty Solutions](https://www.trendhunter.com/trends/businessqr.md) - [Personal CRM Managers](https://www.trendhunter.com/trends/crm-managers.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Personalized Heartfelt Digital Greetings](https://www.trendhunter.com/trends/merrygram.md) - [Digital Gift Makers](https://www.trendhunter.com/trends/dearone.md) - [Personalized Video Outreach](https://www.trendhunter.com/trends/leadsengager.md) - [Engaging Customer Conversion Tools](https://www.trendhunter.com/trends/conversion-rates.md) - [Digital Relationship Scrapbooks](https://www.trendhunter.com/trends/love-by-notes.md) - [Empathy-First Loyalty Playbooks](https://www.trendhunter.com/trends/sumups-ceo.md)