# Smart Marketing Lanyards The Loopd System Provides Customer Analytics Through Wearable Technology By Alyson Wyers | Published 2014-10-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/customer-analytics References: [springwise](http://www.springwise.com/smart-conference-badge-replace-business-cards-brochures/) & [loopd](http://loopd.com) This wearable device and customer analytics platform is intended to help people become event marketing leaders. The [smart badge](https://www.trendhunter.com/trends/augmodo-smartbadges) is supposed to replace [business cards](https://www.trendhunter.com/trends/digibusinesscard), brochures and similar information formats at conferences. Loopd works as a lanyard around the neck and tracks movement. This allows marketers to review interactions and offer additional content. The Loopd customer analytics system has three parts: beacons, a chip and an app. Beacons are placed around the conference venue so the Loopd chip can send data to them. The app lets attendees check where they were in the [event space](https://www.trendhunter.com/trends/eventlab), who they interacted with nearby and access content like PDFs and links. Metrics are also available in the form of traffic flow heat maps and demographics for marketers, who can provide the extra content. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Wearable Analytics Technology:** Opportunity for the development of wearable devices with customer analytics capabilities for use in marketing events. - **Smart Badge Marketing:** Opportunity to replace traditional marketing materials with smart badges that provide interactive and personalized content at events. - **Event Data Tracking:** Opportunity to provide event organizers with data insights through the use of tracking technology. ### Who This Affects Most - **Event Planning:** Opportunity for event planners to incorporate wearable analytics technology to improve customer engagement and event experience. - **Marketing:** Opportunity for marketers to replace traditional marketing materials with smart badges and use data insights to improve targeting and personalization. - **Technology:** Opportunity for the development of innovative tracking and data analytics technologies for use in event marketing and planning. ## Related on Trend Hunter - [Wearable Conference-Focused Technology](https://www.trendhunter.com/trends/bizzabo.md) - [Versatile Marketing Toolkits](https://www.trendhunter.com/trends/looper-insights.md) - [Digital Wallet Loyalty Solutions](https://www.trendhunter.com/trends/loopy-loyalty.md) - [Connected Conference Badge Wearables](https://www.trendhunter.com/trends/programmable-display.md) - [Lanyard E-Commerce Sites](https://www.trendhunter.com/trends/lanyards-online.md) - [Consumer Biowearable Device](https://www.trendhunter.com/trends/biowearable-device.md) - [Neck-Worn Navigational Devices](https://www.trendhunter.com/trends/loovic.md) - [Analytic Visitor Engagement Tools](https://www.trendhunter.com/trends/sema-show.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md)