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# Creative Customizable Covers
The Huck #22 Edition Lets You be the Creative Director

By Carolina Olmos | Published 2011-06-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/custome-magazine-cover
References: [matdolphin](http://www.matdolphin.com/play/all/yuck-fou/) & [huckmagazine](http://www.huckmagazine.com/features/counterculture-creative-brief/)

To celebrate Huck #22, which has been dubbed the 'counterculture issue,' this [bi-monthly lifestyle magazine](https://www.trendhunter.com/trends/off-the-cuff) that focuses on surf, skate and snowboarding ran a special 'Destroy and Recreate Creative Brief.' With the phrase “Attention readers: you are free to subvert this magazine” in its cover, the quirky mag invited their readers to [customize the cover](https://www.trendhunter.com/trends/igloo-custom) in any way they wanted.

Huck #22 ultimately makes a statement against the idea that magazines use their covers as a sales tool by giving consumers the power to make a cover look however they want it to. The Huck #22 redesign contest had a lot of entries and here you can check some of the most creative and interesting ones out. Wouldn’t it be nice if every magazine had a [customizable cover](https://www.trendhunter.com/trends/blank-happy-meal)?

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 53% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Customizable Magazine Covers:** The ability for consumers to customize magazine covers could lead to a new trend in personalized print media.
- **Reader-driven Design:** Inviting readers to participate in the design process could lead to a trend of more collaborative and interactive magazine publications.
- **Anti-sales Cover Design:** Using magazine covers as a form of artistic expression instead of simply a sales tool could become a trend in the publishing industry.

### Sectors Adopting This

- **Publishing:** The publishing industry could benefit from incorporating more reader-driven and interactive design elements into their products.
- **Print Media:** Customizable print media has the potential to disrupt traditional models of magazine design and distribution.
- **Marketing and Advertising:** Anti-sales cover designs could lead to a shift in marketing and advertising strategies, where artistic expression and creativity are used to attract consumers.

## Related on Trend Hunter

- [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md)
- [Customizable Streaming Cover Art](https://www.trendhunter.com/trends/spotify-create-cover-art.md)
- [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)
- [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md)
- [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)
- [Custom Playlist Cover Art](https://www.trendhunter.com/trends/create-cover-art.md)
- [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md)
- [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md)
- [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md)
