# Bespoke Whiskey Barrels Jack Daniel's 'Personal Collection' Prepares Custom Whiskey Barrels By Laura McQuarrie | Published 2016-08-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/custom-whiskey References: [luxurylaunches](http://luxurylaunches.com/gastronomy/seeking-a-signature-drink-jack-daniels-is-offering-customers-a-chance-to-buy-one-of-a-kind-barrels-of-whiskey.php) Jack Daniel's is now launching a new program called the '[Personal Collection](https://www.trendhunter.com/trends/talia-chetrit)' that gives consumers the chance to have a [custom whiskey barrel](https://www.trendhunter.com/trends/black-barrel-whiskey) crafted specifically for them. Consumers are able to work with a Master Distiller from Jack Daniel's in order to tailor the creation of a signature drink with Jack Daniel’s Single Barrel Select. The experience involves whittling down the options available by tasting a set of flavorful samples or [visiting the distillery](https://www.trendhunter.com/trends/whiskey-row-distillery) in Lynchburg and selecting a limited-edition barrel. The barrels that are set aside to be used for the Personal Collection are set to be stationed at the top of Jack Daniel's warehouse, which means that they will have the the most protected from extreme temperatures, resulting in a more colorful and flavorful end product. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Custom Whiskey Barrel Craftsmanship:** Opportunity for distilleries to offer personalized whiskey barrels for consumers, allowing them to customize their own unique spirit. - **Collaborative Experiences in Alcohol Production:** Opportunity for distilleries to engage consumers in the production process by inviting them to taste and select their own barrels, enhancing brand loyalty and creating a memorable experience. - **Premium Aging Solutions:** Opportunity for suppliers to offer specialized warehouse storage solutions that optimize the aging process and produce a more flavorful end product. ### Industries Being Reshaped - **Alcohol Manufacturing:** Distilleries can tap into the trend of bespoke whiskey barrels to offer unique and personalized spirits, delighting consumers and differentiating their brand. - **Hospitality and Tourism:** Distilleries can attract whiskey enthusiasts by offering immersive experiences, such as barrel tastings at the distillery, creating a compelling tourism and hospitality offering. - **Storage and Warehousing:** Suppliers can create innovative storage solutions for aging barrels, ensuring consistent flavor profiles and meeting the rising demand for premium spirits. ## Related on Trend Hunter - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Affordable Personalized Bourbons](https://www.trendhunter.com/trends/personalized-bourbon.md) - [Personalized Spirit Services](https://www.trendhunter.com/trends/oak-eden-whiskey-customizer.md) - [Co-Branded Hockey-Inspired Whiskeys](https://www.trendhunter.com/trends/washington-capitals.md) - [Super Premium Tennessee Whiskeys](https://www.trendhunter.com/trends/bonded-tennessee-whiskey.md) - [New-Fill Barrel Offerings](https://www.trendhunter.com/trends/newfill-barrels.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Small-Batch High-Proof Whiskeys](https://www.trendhunter.com/trends/coy-hill-high-proof.md) - [Double-Aged Tennessee Spirits](https://www.trendhunter.com/trends/jack-daniels-twice-barreled-heritage-barrel-rye.md)